GTM Systems Owner

GTM Systems Owner Laurel is on a mission to return time. As the leading AI Time platform for professional services firms, we’re transforming how organizations capture, analyze, and optimize their most valuable resource: time. Our proprietary machine learning technology automates work time capture and connects time data to business outcomes, enabling firms to increase profitability, improve client delivery, and make data-driven strategic decisions. We serve many of the world's largest accounting and law firms, including EY, Aprio, Crowell & Moring, and Frost Brown Todd, and process over 1 billion work activities annually that have never been collected and aggregated before Laurel’s AI Time platform. Our team comprises top talent in AI, product development, and engineering—innovative, humble, and forward-thinking professionals committed to redefining productivity in the knowledge economy. We're building solutions that empower workers to deliver twice the value in half the time, giving people more time to be creative and impactful. If you're passionate about transforming how people work and building a lasting company that explores the essence of time itself, we'd love to meet you. ABOUT THE ROLE: We're looking for a GTM Systems Owner to own the day-to-day administration, configuration, and optimization of our go-to-market tech stack. You'll be the hands-on admin for Salesforce and the connective tissue across our wider tool ecosystem—making sure data flows clean, integrations work reliably, and our teams have the infrastructure they need to execute. This role sits inside the RevOps team and partners closely with the RevOps and AI Operations teams to execute on our systems roadmap. The right person is energized by getting systems right and loves solving technical problems. They want to take real ownership of the data and tools our GTM teams depend on every day. The foundation they build will enable Laurel to build an AI intelligence and automations directly in our GTM motion. If you get genuine satisfaction from seeing a workflow automate perfectly or a dashboard finally telling the truth, this is your role. WHAT YOU WILL DO: - Help lay the data foundation (clean records, consistent field hygiene, reliable integrations) that will power Laurel's AI intelligence layer across the GTM org. - Own and administer Salesforce as the system of record for GTM data, including users, permissions, data integrity, custom objects, workflows, and reporting, from issue identification to resolution. - Configure, maintain, and optimize integrations across our GTM stack (Hubspot, Clay, Gong, Outreach, Nooks, Spiff, Exportly, Ironclad, etc.) to ensure clean, reliable data flows between Sales, Marketing, and Finance. - Define and enforce roles, permissions, and data hygiene standards that keep our systems accurate, secure, and trustworthy as the org scales. - Evaluate third-party tools, managed packages, and AppExchange products as the business grows, making build vs. buy recommendations to RevOps. - Troubleshoot system issues, resolve data quality problems, and proactively flag risks before they become blockers for the GTM team. - Build and maintain documentation, playbooks, and training resources so the team can adopt tools confidently and consistently. - Execute on the GTM systems roadmap end-to-end in partnership with RevOps, gathering requirements from Sales, Marketing, Finance, and People teams, translating them into technical builds and automations. - Stay close to the AI-native tooling landscape, proactively identifying tools that could replace or improve what's in our current stack. YOU WILL BE A GREAT FIT IF YOU HAVE: We're looking for a strong, hands-on systems admin who can hit the ground running and take real ownership of the tools our GTM team depends on every day. You're energized by building in a fast-moving environment, comfortable with ambiguity, and you move fast without sacrificing quality. - 2-5 years of hands-on S ... (truncated, view full listing at source)