Graphic Design Lead

Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. Your Impact As Graphic Design Lead, you're a creative thinker and team energizer first — someone who brings curiosity, strategic vision, and the organizational clarity to get great work across the finish line. You'll own the quality and momentum of high-visibility campaigns, product launches, and brand initiatives by leading the people and process around you, not just the pixels in front of you. That means knowing how to set a creative direction, ask the right questions, challenge the team to go further, and remove the obstacles that slow great work down. It also means staying genuinely curious about how AI is changing design — knowing what tools exist, what they can do, and how to point your team toward the right ones — even if you're not personally operating every platform yourself. What You'll Do Creative Leadership Lead design for major campaigns, product launches, brand initiatives, and high-stakes marketing moments across digital, print, social, web, and events Establish and uphold a high visual quality bar — setting the standard for craft, consistency, and brand alignment across the design team Translate complex product and mission narratives into compelling, clear visual stories for public safety audiences Drive creative direction from concept through final delivery, owning end-to-end execution on priority projects Mentor and provide direct feedback, elevating the quality and speed of the broader team AI-Powered Team Leadership Stay ahead of the AI design landscape — not necessarily as a hands-on operator of every tool, but as a curious, informed leader who understands what's possible and can direct the team toward the right capabilities Know the difference between basic AI tools (ChatGPT, standard image generators) and more dynamic, workflow-integrated systems (Higgsfield, Runway, Kling, and similar platforms), and guide your team in applying the right tools to the right problems Champion AI adoption across the team: identify opportunities to improve speed and quality, encourage experimentation, and create a culture where smarter workflows are constantly evolving Evaluate and recommend new tools as the landscape shifts, translating what's technically possible into practical creative advantage Production Collaboration Produce and oversee high-quality visual assets across formats: campaign graphics, one-pagers, presentations, social content, web visuals, event materials, and more Maintain and evolve the Axon design system, templates, and visual toolkits Partner closely with Demand Generation, Product Marketing, Sales, and Corporate Communications to translate positioning into customer-ready creative Manage multiple high-priority projects simultaneously with strong organizational discipline Prepare and QA final files for handoff to vendors, developers, and event teams What You Bring Required 7+ years of professional graphic or brand design experience, including work at a technology, B2B, SaaS, or agency environment A portfolio that demonstrates both exceptional craft fundamentals and a track record of creative leadership — show us campaigns, brand systems, and the thinking behind them Advanced proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign), with strong command of layout, typography, color, and visual hierarchy Demonstrated, hands-on experience with AI design tools — not just as a checkbox, but as a real ... (truncated, view full listing at source)