Lifecycle Marketing Manager

Who We Are: Being naked is the #1 most sustainable option. We're #2. Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025 , Circular by 2030 , and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal , and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it. We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA . We innovate across categories like accessories , swimwear , and sleepwear , and we reach millions of people with campaigns like this , this and this . None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong. And starting right now, we want to do all that with you. Work Schedule: 4 days/week on-site at our Culver City HQ The Role: Reformation is looking for a Lifecycle Marketing Manager to join the Ecommerce Growth organization to help architect the next evolution of our customer journeys. This role is ideal for a data-driven, curious, technical marketer who thrives at the intersection of strategy, automation, and personalization. You will lead end-to-end lifecycle programs across email, SMS, and emerging channels within Braze, driving retention, engagement, and long-term customer value. You will own audience strategy, journey orchestration, dynamic content personalization, experimentation, and performance optimization at scale. What You’ll Do: Develop and scale multi-channel lifecycle journeys across email, SMS, and push using Braze Design and build complex, trigger-based automations leveraging behavioral data, event triggers, and customer attributes Create advanced audience segmentation strategies grounded in customer lifecycle stage, purchase behavior, engagement patterns, and predictive indicators Partner with Data and Engineering to ensure accurate event tracking, schema integrity, and scalable personalization logic Leverage Liquid and other scripting/templating logic to power dynamic content, conditional logic, catalog personalization, and real-time messaging Establish rigorous A/B and multivariate testing frameworks across creative, cadence, segmentation, and channel strategy Own KPI reporting and performance analysis across retention, LTV, CVR, subscriber growth, and incremental revenue contribution Translate performance insights into strategic recommendations and roadmap prioritization Serve as a key partner to Customer Strategy in shaping the end-to-end customer journey, aligning lifecycle communications with Creative, Merchandising, Site, Data, and Retail to support broader business initiatives. What You’ll Need: 4+ years of lifecycle marketing experience. Experience at a consumer or ecommerce brand preferred. Hands-on experience building multi-journey automations within a modern ESP (experience with Braze is a strong plus ) Strong understanding of event-driven architecture, audience segmentation logic, and cross-channel orchestration Working knowledge of Liquid, HTML, or other scripting/templating languages; comfort in manipulating dynamic logic is required Proficiency in Excel; working knowledge of SQL strongly preferred, with experience using tools such as Looker to analyze large datasets and translate insights into actionable experimentation. Technical fluency with ecommerce marketing technology, including tracking parameters, tag management, site event triggers, APIs, and dynamic catalog integrations Excellent written and verbal communication skills, with the ability to translate data and technical concepts into a clear strategy Who Y ... (truncated, view full listing at source)