Direct Mail Marketing Manager

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. About The Role SoFi is seeking a highly analytical, strategic Direct Mail leader to own audience strategy, targeting, and performance optimization across our Direct Mail channel. This individual will drive the data strategy behind our campaigns — defining who we target, how we measure success, and how we continuously improve performance. They will translate business goals into measurable targeting frameworks, partner cross-functionally to bring strategies to market, and deliver clear, actionable reporting that informs leadership decisions. This role requires a self-starter who can operate independently, influence stakeholders, and drive measurable business impact in a fast-paced, growth-oriented environment. Qualifications: 5+ years of experience in marketing, campaign strategy, or related Account Management field Experience leading targeting strategy and performance analysis for marketing campaigns (Direct Mail preferred) Strong analytical skills with experience working in Tableau and AI reporting tools Demonstrated ability to translate data into strategic recommendations Experience working cross-functionally with Data Science, Marketing, and Product teams Financial services or credit experience preferred Personal Characteristics: Operates with high ownership and accountability; takes full responsibility for outcomes, not just deliverables Comfortable making data-driven decisions in ambiguity Influences cross-functional stakeholders through clear communication and structured thinking Proactively identifies opportunities for optimization and challenges the status quo Thrives in a fast-paced, high-growth environment and adapts quickly to change Balances strategic thinking with strong execution discipline Demonstrates intellectual curiosity and a continuous improvement mindset Passionate about financial products and improving member outcomes Core Responsibilities This role owns three key pillars: 1. Direct Mail Targeting Audience Strategy Own end-to-end targeting strategy across prospect and member audiences Develop and evolve segmentation frameworks to drive improvements in response and other key KPIs Partner with Marketing Data Science team to define TAM sizing and performance expectations for each campaign Design and implement structured test-and-learn recommendations (holdouts, champion/challenger testing, incrementality analysis) Monitor product updates, risk changes, and competitive trends that may impact audience strategy Influence and gain alignment from cross-functional stakeholders on campaign roadmaps 2. Campaign Planning Execution Leadership Translate approved targeting strategies into executable campaign plans Ensure audience definitions, selection criteria, and data requirements are accurately implemented Partner closely with Data Science, Lifecycle, Martech, Engineering, and Project Management to bring Direct Mail campaigns to market Identify risks early and proactively adjust plans to protect performance Serve as the primary owner of targeting-related decisions within Direct Mail 3. Attribution, Reporting Performance Optimization Establish performance baselines and forecast expected outcomes Use AI-powered analysis and automation to enhance reporting, forecasting, and decision-making Own campaign performance re ... (truncated, view full listing at source)