Manager, Campaign Program Management

Manager, Campaign Program Management At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. We are looking for a strategic and highly organized Manager, Campaign Program Management (CPM) to lead and build our newly centralized Campaign Program Management team. In this role, you will be instrumental in establishing a Campaign Center of Excellence, serving as the "engine room" of our Integrated Campaigns organization. You will be responsible for driving execution velocity, maintaining high-quality standards, and establishing best-in-class operational processes to ensure our marketing initiatives reach their full potential. The Manager of CPM will lead a dedicated team of Campaign Program Managers, ensuring the flawless and timely delivery of all integrated marketing campaigns while building clear career paths and execution standards for the function. CORE RESPONSIBILITIES: 1. Team Leadership & People Management - Team Development: Manage, mentor, and coach a team of Campaign Program Managers. You will define career paths, identify training requirements, and foster professional growth and promotional opportunities. - Resource Allocation: Manage team capacity by balancing workloads based on priority, skill sets, and organizational needs. - Operational Excellence: Protect the team’s bandwidth and focus by enforcing Service Level Agreements (SLAs) for asset submission and delivery across the broader marketing organization. 2. Workflow & Process Excellence - Full-Lifecycle Management: Own the campaign workflow from receipt of the Strategy Brief through to final launch. You will manage the critical transition from Strategy ("The What") to Operations ("The How"). - Systems & Standards: Define and enforce the use of project management tools (e.g., Asana, Jira) and templates to ensure global consistency in timelines, status tracking, and reporting. 3. Campaign Center of Excellence Oversight - End-to-End Execution: Oversee the execution of all integrated campaigns, ensuring the team masters program delivery across various promotional channels and asset types. - Webinars & Digital Events: Lead the team in managing high-impact webinars (utilizing platforms like Zoom, ON24, or Bizzabo), coordinating speaker preparation, production support, and promotional assets. - Cross-Functional Support: Coordinate operational support for strategic events, developer programs, and community initiatives, including landing page creation and list management. - Creative Liaison: Act as the primary operational partner for Creative, Brand, and Web teams, ensuring all requests (landing pages, ad banners, etc.) are submitted with complete briefs and managed against strict deadlines. - Channel Strategy: Oversee execution on promotional channels including:email, paid digital, website, paid third party vendors etc. - Lead Flow Management: Ensure all campaign leads are accurately captured, uploaded, and routed through the sales funnel. 4. Innovation & Data-Driven Optimization - Process Innovation: Leverage AI and other automation tools to streamline campaign intake and cross-functional collaboration. - Performance Reporting: Own the performance metrics for key channels like email and web. Track operational efficiency metrics, including cycle times, error rates, and on-time delivery rates. QUALIFICATIONS: - ... (truncated, view full listing at source)