Director of Paid Media

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. We are looking for an innovative, experienced Director of Paid Media to lead our Global Paid Media team within Okta’s fast-paced marketing organization. This isn't a role for someone looking to coast; we need a leader with grit, tenacity, and an inventive spirit to execute complex, full-funnel programs that drive massive pipeline growth for both Auth0 and Okta . The ideal candidate is a Digital Expert who lives at the intersection of technology and creativity. You are AI-first , process-oriented, and possess the technical depth to navigate a complex B2B ecosystem. As a master of stakeholder management, you are as comfortable deep-diving into performance data with analysts as you are presenting high-level strategy to executive leadership. What You Will Do: Global Leadership: Lead and mentor a high-performing global team of paid media leaders, fostering a culture of innovation, accountability, and continuous learning. Full-Funnel Strategy: Design and execute sophisticated, multi-channel paid media roadmaps (Search, Social, Programmatic, ABM) that drive measurable pipeline for the Auth0 and Okta brands. Stakeholder Orchestration: Act as a key partner to Sales, Product, and Finance, effectively communicating the impact of paid media on the broader business objectives. AI Innovation: Lead the charge in integrating AI-driven tools and methodologies into our media buying, creative optimization, and reporting workflows. Operational Excellence: Build and refine scalable processes and frameworks to ensure global consistency while allowing for regional nuances and agility. Budget Vendor Management: Oversee a significant global budget, maximizing ROI and leading strategic relationships with external agencies and platforms. Technical Integration: Work closely with Marketing Ops and Analytics to ensure seamless tracking, attribution, and data integrity across the digital ecosystem. What You Will Bring: Experience: 10+ years in Paid Digital Marketing with at least 8+ years of people management experience. Experience managing global, distributed teams is a significant plus. B2B Expertise: A proven track record in the B2B SaaS space, understanding the complexities of long sales cycles and high-intent lead generation. Digital Mastery: Deep technical knowledge of the paid media landscape, including advanced bid management, audience architecture, and attribution modeling. Resourcefulness Grit: A "builder" mindset with the ability to navigate ambiguity, solve complex problems, and push through obstacles to deliver results. Communication Skills: Exceptional ability to translate complex digital strategies into compelling narratives for a wide variety of roles across the organization. Analytical Rigor: A data-obsessed approach to decision-making, with experience in Looker, Tableau, Adobe Analytics, and advanced CRM workflows integrations. Continuous Learner: A natural curiosity for what’s next—whether it’s the latest AI breakthrough or shifts in privacy regulations—and a passion for applying that knowledge. Does this sound like you? If you are a driven leader who wants to redefine what paid media looks like in the age of AI, we want to hear from you. #LI- Hybrid P24311_3341804 Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills ... (truncated, view full listing at source)