Manager, SDR

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products. We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact. This position is for an existing vacancy. We’re looking for a highly operational, coaching-first SMB SDR Manager to lead our inbound SDR team. This team sits at the very top of our revenue funnel—owning speed-to-lead, qualification, and early-stage customer experience for inbound prospects coming through our PLG and marketing channels. You will lead, coach, and develop a team of SMB SDRs while partnering closely with Marketing, Growth, RevOps, and Sales to optimize conversion across the funnel. What you get to do: Hire, onboard, and develop a team of inbound SMB SDRs Build a high-performance, high-accountability team culture rooted in coaching and development Run regular 1:1s, call coaching, pipeline reviews, and performance management Own speed-to-lead, contact rate, qualification quality, and pipeline creation Optimize lead routing, prioritization, and follow-up processes Ensure SDRs deliver a world-class first impression of the company Partner with Growth Marketing on lead flow, lifecycle stages, and MQL → SQL conversion Align on ICP, scoring models, and segmentation strategies Support webinar, demo request, trial, and hand-raiser follow-up motions Partner with SMB AEs and AMs to ensure high-quality handoffs Create feedback loops on lead quality and conversion Align on qualification criteria, discovery standards, and pipeline hygiene Own SDR dashboards and reporting (conversion rates, SLAs, pipeline contribution) Partner with RevOps to improve tooling, automation, and workflows Continuously test and optimize scripts, sequences, and talk tracks What you bring to the role: 3–6+ years in B2B SaaS (PLG or inbound-led motion strongly preferred) 1–3+ years managing SDR/BDR teams Experience in SMB or high-velocity sales environments Proven success managing inbound SDR teams Strong coach who develops people, not just manages metrics Data-driven but people-first leadership style Deep understanding of funnel metrics and conversion levers Experience working closely with Marketing and RevOps Comfortable owning reporting, dashboards, and performance analysis Bonus Points Experience in construction tech, roofing, or home services SaaS Experience in PLG + sales-assisted conversion motions Familiarity with tools like Salesforce, HubSpot, Outreach, Gong, or similar Compensation Band: $95k-110k + 25% variable CAD Our compensation ranges are built using multiple market benchmarks and reflect both the scope of the role and current market data. While many hires fall within the beginning to midpoint of the band to allow for growth over time, we tailor offers based on each candidate’s experience, seniority, and demonstrated impact. 🏠 What we offer (US + Canada) When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career: 🏝️ Vacation/Paid Time Off: 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2! 1 Frida ... (truncated, view full listing at source)