Senior Director, Developer Product Marketing

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations: Austin, Texas About the Role The Senior Director of Developer Product Marketing is the strategic lead for how Cloudflare’s developer platform is perceived and adopted in the global market. While our Product Managers build the "what," you own the "why," the "who," and the "how we win." You will lead the team responsible for defining the narrative for Workers, Workers AI, R2, and the broader developer ecosystem, ensuring our story resonates with everyone from solo builders to CTOs at Fortune 500 companies. In this role, you will move beyond tactical growth loops to focus on the core tenets of Product Marketing: Positioning, Go-To-Market (GTM) Strategy, Market Intelligence, and Sales/Field Readiness. You will be the primary bridge between a highly technical Product organization and our global Sales, Marketing, and Developer Relations teams. What You Will Do Strategic Positioning Messaging: Define the category-level narrative for the Cloudflare Developer Platform. Create high-impact positioning that differentiates our "Connectivity Cloud" from legacy hyperscalers and niche compute providers. Go-to-Market Orchestration: Lead the end-to-end GTM strategy for new products and major feature launches. You will orchestrate the transition from "feature ready" to "market ready," ensuring all internal and external channels are aligned. Market Competitive Intelligence: Act as the "outside-in" voice for the developer organization. Conduct deep competitive analysis and market research to influence the product roadmap and arm our field teams with "how to win" battlecards. Field Sales Enablement: Partner with the Sales and Solutions Engineering leadership to build the playbook for selling to developers and technical buyers. Translate complex technical capabilities into value-based selling tools, demos, and training. Customer Insights Advocacy: Develop a deep understanding of our developer personas. Work with our customers to develop case studies and technical proof points that validate our platform’s impact at scale. Cross-Functional Leadership: Serve as a strategic partner to Product Management. While PMs own the product delivery and technical onboarding, you own the market success and the cohesive developer story across the entire Cloudflare portfolio. Team Leadership: Recruit and mentor a high-performing team of Product Marketers and Content Strategists, fostering a culture of excellence ... (truncated, view full listing at source)