Senior Director, Pricing & Monetization

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations: Austin, TX, San Francisco, CA About the Pricing Team The Pricing Monetization team is a critical, cross-functional group operating at the intersection of Product, Go-to-Market (GTM), and Finance. We are passionate about driving commercial success by building innovative business models, optimizing the monetization of Cloudflare’s product portfolio, and successfully launching new offerings. We are seeking a visionary and dynamic leader passionate about GTM innovation, commercialization strategy, and program development to join one of the fastest-growing technology companies in the world. What you’ll do As a Senior Director, Pricing and Monetization, you will structure and lead critical, cross-functional initiatives to implement commercial models that drive growth, maximize revenue and profit potential, and optimize our Go-to-Market motion. Strategy Execution: Drive highly visible projects, working cross-functionally to structure complex problems, analyze opportunities, and deliver data-driven recommendations and impactful results. Monetization GTM: Partner with Sales, Marketing, and Product leaders to define new business models, establish monetization strategies for groundbreaking new offerings, refine packaging and pricing for existing products, and set the vision for future GTM motions and supporting systems.. Portfolio Optimization: Optimize the product portfolio by creating effective strategies and programs to increase cross-sell and up-sell. Governance Implementation: Guide pricing proposals through Cloudflare’s governance process from concept through full implementation. Financial Insights: Develop analytical insights in partnership with Finance to inform Cloudflare's overall revenue strategy, including the evolution of consumption-based pricing, customer lifetime value and cohort analysis, and discount optimization. Research: Conduct primary research (qualitative customer interviews, quantitative market research) and deliver logically reasoned, data-driven pricing recommendations to achieve strategic and financial goals. You should possess a deep understanding of both the business and the data, capable of delivering proactive analysis and strategic insights. Strong executive communication, consensus-building capabilities, and a proven ability to thrive in an unstructured, collaborative environment are essential. Experience in management consulting and the technology m ... (truncated, view full listing at source)