Head of B2B Integrated Campaigns

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. The Opportunity We are seeking a strategic and execution-oriented Head of B2B Integrated Campaigns to lead the development and orchestration of full-funnel, revenue-driven marketing campaigns. This leader will own the end-to-end campaign strategy across channels — including ABM, digital, content, paid media, SEO/SEM collaboration, events, and lifecycle — ensuring integrated programs drive measurable pipeline and revenue impact. The ideal candidate understands that modern B2B growth requires holistic search alignment, tight integration with revenue marketing, strong analytics rigor, and cross-functional execution excellence. What You’ll Do Revenue-Driven Integrated Campaign Strategy Develop and execute full-funnel, multi-channel integrated campaigns aligned to revenue goals. Translate business priorities into cohesive campaign themes and plays across segments and ICPs. Ensure campaigns are aligned to pipeline targets, sales motions, and account priorities. Own campaign calendar, prioritization, and resource allocation. This role is accountable not for campaign activity — but for campaign contribution to pipeline and revenue. ABM-Centric Revenue Marketing Orchestration As ABM is a focused revenue marketing approach: Partner with the ABM team to build scalable integrated programs that support named account and segment-based strategies. Ensure event activations, digital programs, paid search, content, and lifecycle work together around account priorities. Collaborate with the Events team to scale execution support for ABM-related activations. Test, measure, and refine scalable ABM campaign frameworks. Holistic Search Channel Alignment Work closely with SEO and SEM teams to: Align paid and organic strategy to campaign themes. Ensure SERP dominance on priority keywords tied to campaign goals. Integrate keyword insights from paid search into content and organic strategy. Drive consistent messaging across ads, landing pages, and organic listings. This leader will treat search as one coordinated revenue channel, not siloed tactics. Cross-Functional Campaign Integration Drive orchestration across: Digital marketing (paid media, search, display) Content and messaging Field and event marketing Lifecycle / marketing automation Sales enablement Product marketing Ensure every campaign has: Clear positioning Cohesive messaging across touch points Coordinated channel sequencing Defined success metrics Performance Analytics Partnership Partner closely with the Head of Marketing Analytics to: Define campaign performance frameworks Measure influence on pipeline and revenue Establish reporting cadence and optimization loops Use data to continuously refine targeting, messaging, and channel mix Move beyond MQL metrics to revenue accountability. Team Leadership Operational Excellence Lead and develop a high-performing integrated campaigns team. Build scalable campaign playbooks and repeatable processes. Improve campaign briefing, execution workflows, and cross-team collaboration. Ensure disciplined project management and timeline execution. What Success Looks ... (truncated, view full listing at source)