Director of Product - Ads Performance

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Roblox is seeking a visionary Director of Product Management for Ads Performance to lead the strategic development and execution of our advertising platform. This pivotal role involves building a cutting-edge performance based ad system to power advertising for developers and brands to connect with their audiences in innovative and impactful ways. Reporting directly to the VP Product - Ads and Commerce, you will be instrumental in crafting and driving a winning strategy for Roblox's advertising ambitions, significantly contributing to the company's growth and market leadership. This role will be based at our headquarters in San Mateo, CA (hybrid with Tues-Thurs onsite). You Will: Define and Lead Strategy: Guide the overall product strategy and roadmap for Roblox’s performance based ad platform focusing on delivering to KPIs or game developers and brands. Be a Creative Thinker: Spearhead the creation of new formats that are organic to the user experience on the Roblox platform but can also deliver value to the advertisers Be a Cross-Functional Leader: Collaborate extensively with engineering, DSA, and design teams to develop features that accelerate Roblox's growth, ensuring the highest standards of advertising quality and innovation Be well versed with Digital Marketing: Familiar with data-driven digital marketing strategies focused on performance metrics such as customer acquisition, retention and overall revenue growth. Use your extensive Industry experience: Deep familiarity with performance based ad tech and a proven track record of working effectively with brands, agencies, and in other media companies. Use Advanced Measurement Knowledge: A profound understanding of how measurement methodologies in advertising work such attribution, incrementality and media mix modeling. You Are: A Seasoned Leader: Possessing 12+ years of progressive product management experience An End-to-End Owner: The ultimate owner of the product development life cycle, from initial conception and strategic planning through to successful launch and post-launch optimization. A Strategic Decision-Maker: Opinionated and decisive, comfortable making critical calls with limited information. You are adept at advocating for necessary resources and thrive in dynamic, fluid organizational environments. Technically Proficient: Highly technical, capable of delving into intricate product, platform, and implementation details. You engage deeply with engineering teams beyond just product and user experience needs, designing scalable and robust solutions. A Data-Driven Innovator: Skilled in analyzing and applying complex metrics to inform strategic decision-making, leveraging advanced A/B testing methodologies. You have a demonstrated ability to identify key performance indicators and collaborate effectively with engineering and analytics professionals to implement sophisticated monitoring solutions. A Collaborative Partner: A close and influential partner to engineering and design teams, proficient in building highly detailed technical specifications and strategic wireframes that drive product excellence. For roles that are based at our headquarters in San Mateo, CA: The starting ... (truncated, view full listing at source)