Director, Go-to-Market Business Applications (Remote)

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you. About the Role: As the Director of GTM Business Applications, you will own the architectural integrity and strategic roadmap of our global Lead-to-Cash (L2C) engine. This is a high-impact, techno-functional leadership role responsible for the systems that power our entire revenue lifecycle—from initial marketing attribution and sales prospecting to complex quoting, automated provisioning, and financial recognition. You will lead a team of architects and analysts to build a seamless Golden Path for revenue, ensuring that direct sales, MSSPs, Distributors, and Cloud Marketplaces all operate on a unified, high-velocity platform. What You’ll Do: Strategic Execution & Architecture Define the L2C Vision & Roadmap: Architect a multi-year strategy for GTM technologies (Salesforce, CPQ, Billing, PRM) that eliminates silos between Sales, Marketing, and Finance. Architect Touchless Commerce: Lead the design of automated, API-first workflows that allow for zero-touch ordering and provisioning across various motions, including Direct Sales, MSSPs, and Marketplace Provisioners. Own the GTM Tech Stack: Oversee the end-to-end configuration and integration of the application ecosystem. Ensure that Lead-to-Cash flows are optimized for complex B2B SaaS variables: multi-tier discounting, co-selling, and hybrid subscription models. Scale through Automation & AI: Move beyond standard CRM tracking by embedding AI and machine learning into the workflow for predictive forecasting, lead scoring, and next-best-action guidance for the field. Drive User-Centric Design: Partner with Sales and Alliance leadership to ensure systems are a wingman to the rep, not a hurdle. You will be measured on platform adoption, data hygiene, and the reduction of administrative friction. Establish Governance & Compliance: Implement a robust framework for environment management (DevOps), data privacy (GDPR/CCPA), and secure external access for global partners and distributors. Lead a High-Performance Team: Manage and mentor a cross-functional team of business analysts, developers, and product managers, fostering a culture of technical excellence and business empathy. What You’ll Need: The Techno-Functional Edge 10 Years of Experience: Deep background in enterprise applications (Salesforce ecosystem) with a specific mastery of the Lead-to-Cash lifecycle in a high-growth B2B SaaS environment. The Techno Side: * Deep architectural knowledge of Salesforce (Sales Cloud, CPQ, Experience Cloud, Partner Portals) . Strong understanding of API management and Middleware (MuleSoft, Workato, etc.) for real-time B2B integrations. Experience with ERP integrations (NetSuite, SAP) to ensure a clean handoff from Closed-Won to Cash. The Functional Side: * Expertise in GTM motions: Direct, Channel (MSSP/Disti), and Cloud Marketplaces. Ability to translate We need more revenue into a technical requirement for a custom quoting object or an automated provisioning trigger. Strategic Leadership: Proven ability to influence C-Suite stakeholders and drive alignment between conflicting priorities (e.g., Sales wanting speed vs. Fi ... (truncated, view full listing at source)