Principal Program Manager, Ad Strategy and Operations

About the team Zillow Rentals is building a best-in-class, vertically integrated marketplace that connects renters with property owners and managers, making it easier than ever to move from one home to the next. The Ad Products team creates innovative advertising solutions for property management partners, helping them connect with renters and fill vacancies through the Zillow Rentals Network. This is a high-growth, high-focus area for Zillow and offers the opportunity to make a significant impact in one of our fastest-growing businesses. About the role As the Ad Strategy & Operations Principal Program Manager, you will drive the growth of Zillow Rentals' advertising business. You’ll operate at the intersection of product, business strategy, and sales, leading cross-functional efforts to increase ad product sales, expand inventory, optimize product-market fit, and deliver measurable business impact. Your work will help shape the long-term vision for multifamily advertising and ensure Zillow remains the leading marketplace for renters to find their next apartment. You Will Get To Tackle complex problems to help build the most comprehensive rental marketplace in the country. Develop business and product recommendations to grow adoption of multifamily ad products, grounded in customer and business needs, market opportunities, and strategic judgment. Drive end-to-end initiatives that impact the Rentals business’s growth trajectory and strategy. Design, launch, and test experiments and pilot programs to drive inventory and revenue growth. Coordinate with cross-functional teams to establish scalable processes that support business growth. Contribute to the long-term strategy and vision for Multifamily Advertising Products and the marketplace. Build analytical frameworks to optimize strategic decisions and measure business impact. This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions. In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $153,600.00 - $245,400.00 annually. This base pay range is specific to these locations and may not be applicable to other locations.

In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $145,900.00 - $233,100.00 annually. The base pay range is specific to these locations and may not be applicable to other locations. In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside. Who you are 8 years of experience in Product Strategy or Strategy and Operations roles within technology companies or consulting firms. Excellent analytical and problem-solving skills, with experience building models, defining metrics, and synthesizing data for actionable recommendations. Experience designing and executing pilots or experiments to drive business growth or product adoption. Strong strategic judgment and intuition for market opportunities and customer needs. Exceptional cross-functional collaborator, able to align and influence across product, sales, marketing, and analytics teams. Able to thrive in ambiguity, drive clarity, and lead complex programs from concept through launch. Experience in B2B environments preferred; familiarity with real estate, rentals, or advertising products is a plus. Here at Zillow, we value the experience and perspective of candidates with non-traditional ... (truncated, view full listing at source)