Growth Marketing Manager, Self-Service Revenue

Job Requisition ID # 25WD94446 Position Overview We are seeking a Growth Marketing Manager, Self-Service Revenue, to join our Emerging Business team within our Portfolio Marketing department. In this role, you will lead strategies that increase eStore revenue for the Autodesk Construction Cloud (ACC) portfolio. This person will be critical in scaling our self-service channel and will own initiatives that drive traffic, optimize conversion, and deliver significant revenue impact. You will collaborate with sales, product marketing, and analytics teams to ensure seamless execution and measurable results. Expertise in eCommerce, marketing automation, and AI-driven growth tactics is essential. Responsibilities eStore Growth Strategy: Develop and execute strategies to increase visits, conversions, and revenue for our Construction Software eStore Performance Marketing: Launch and optimize paid and organic acquisition campaigns to drive qualified traffic to the eStore Conversion Optimization: Implement A/B and multivariate testing across landing pages and checkout flows to improve conversion rates Tracking & Attribution: Build robust tracking frameworks for revenue attribution and campaign ROI Trial Conversion Programs: Design lifecycle campaigns to convert trial users into paying customers via the eStore AI & Automation: Deploy AI-driven workflows and marketing automation to scale eCommerce campaigns efficiently Data Analysis: Monitor KPIs and provide actionable insights to leadership for continuous improvement Cross-Functional Collaboration: Partner with sales and product teams to align growth initiatives with business objectives KPIs for this position eStore Revenue Growth (quarterly and annual targets) Conversion Rate (visitor-to-purchase) Customer Acquisition Cost (CAC) Return on Ad Spend (ROAS) Trial-to-Paid Conversion Rate Average Order Value (AOV) Minimum Qualifications 5 years in growth, demand generation, or performance marketing, with proven eCommerce experience Bachelor’s degree in marketing, business, or a related field; master’s degree preferred Hands-on expertise with marketing automation tools (Marketo, HubSpot) analytics platforms and Salesforce CRM Experience understanding of paid media channels and conversion optimization Experience implementing A/B testing and multivariate experiments Preferred Qualifications Experience with B2C or familiarity with B2B SaaS Experience with AI-driven marketing workflows Advanced Excel or BI tool proficiency (Power BI, Tableau) Learn More About Autodesk Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world. When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us! Benefits From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/ Salary transparency Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $82,000 and $146,410. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package. Equal Employment Opportunity At Autodesk, we're build ... (truncated, view full listing at source)