Sr. Field Marketing Manager

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to craft beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Develop and implement BFSI-focused marketing plans aligned to regional GTM priorities, pipeline acceleration goals, and revenue targets — ensuring integration across License, Services, and US collaboration where applicable. Partner closely with Sales leadership, Business Units, and COEs to define account priorities, industry themes, and campaign focus areas . Own end-to-end campaign strategy including briefing, value proposition, messaging framework, content direction, and multi-touch customer journey orchestration . Drive targeted programs for priority BFSI accounts — designing high-impact, account-centric engagement programs. Collaborate with Partner Marketing and ecosystem teams to extend reach, scale programs, and unlock joint go-to-market opportunities. Execution & Program Governance Work in partnership with the Strategic Programs team to ensure flawless execution , while safeguarding strategic alignment and business outcomes. Oversee program timelines, readiness to drive on-time, high-quality delivery. Actively monitor campaign performance; analyze insights and pivot tactics to improve engagement and pipeline impact. Support flagship industry events, executive roundtables, and thought-leadership forums by driving speaker alignment, account attendance, and senior stakeholder participation across priority BFSI accounts. Sales & Stakeholder Alignment Serve as the single point of contact for BFSI Sales GTM and Marketing alignment , ensuring clarity on priorities, account coverage, and progression strategy. Drive strong cadence with Sales to track account engagement, campaign follow-ups, and opportunity acceleration. Communicate program outcomes, insights, and success stories to senior business leaders, reinforcing marketing’s impact on pipeline and revenue. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. ... (truncated, view full listing at source)