Principal GTM Innovation Manager

The Opportunity Adobe’s Enterprise Marketing GTM Team is at the forefront of reimagining the end-to-end GTM process, from strategy to execution, using generative and agentic AI. We are looking for an experienced Principal Go-to-Market Innovation Manager for a high-visibility role with exposure to senior leadership and opportunities to shape how Adobe delivers experiences to enterprise customers. This role is ideal for someone with a strong foundation in marketing, data analytics, decision sciences, or strategy/management consulting, and a passion for driving business impact. What You’ll Do Develop AI-Driven Marketing Capabilities: Collaborate on initiatives to develop agentic capabilities for Adobe’s GTM practitioners. Scope use cases and translate data into actionable insights and next-best-action recommendations. Support Proof-of-Concept testing to improve agentic capabilities and recommendations Foster Integrated GTM Strategy & Alignment: Drive strategic alignment and cohesion between Marketing, BDR and Sales, including rigorous definition and distribution of key value props, target segments, accounts and personas, and areas of highest revenue potential Data Driven Problem-Solving: Use analytics to build efficiency and effectiveness into our marketing model. Create advanced marketing measurement capabilities. Build predictive models to optimize ROI, spend, and targeting Translate Account, Persona, & Content Strategy and Actionable Insights: Use data to devise metrics, solve problems and influence executive decision-making. Contribute to the creation and evolution of marketing scorecards and dashboards. Cross-Functional Leadership: Lead cross-functional workstreams with stakeholders across Enterprise Marketing, PMM, Sales, Content Strategy, ACS, and CXO Products to drive alignment and execution. Foster a culture of collaboration, innovation, and continuous improvement. Vision-setting and Storytelling: Paint the future of our GTM strategy: nurture early ideas into compelling visions. Define ‘what’s in it for me’ and why the time for change is now. Demystify incredibly complex topics at multiple altitudes Who you are 8 - 10 years of experience including experience in B2B marketing, GTM strategy, or marketing operations, preferably in enterprise SaaS or tech Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations Ability to develop concepts, build & improve prototypes, and implement scaled solutions Excellent communication and storytelling skills Proven ability to lead cross-functional initiatives and influence senior leaders Familiarity with AI-powered marketing tools, CRM systems, and campaign orchestration platforms MBA or equivalent experience preferred Comfort navigating ambiguity and driving clarity in fast-paced environments Familiarity with AI/ML concepts in marketing or decision sciences Management Consulting experience or structured problem-solving background preferred About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. ... (truncated, view full listing at source)