GTM Senior Manager - Business Professional

The Opportunity As part of the Creativity & Productivity Global GTM team, the Senior GTM Manager is the go-to expert on trial and paid member engagement for the Business Professional audience. Our team owns end-to-end journeys within Acrobat, ensuring all customer interactions, across all surfaces and channels, come together as the best customer experience possible. This role will lead sophisticated, multi-channel initiatives that drive deep and meaningful engagement with our customers. A deep knowledge of digital marketing and product-led growth practices is needed for successfully partnerships with cross functional teams. We provide business critical insights, ensure cross-functional alignment of goals, and drive new initiatives globally. What you'll Do Obsess over customer journeys, finding opportunities to optimize experiences for trialists and paid customers Collaborate with analytics and data science teams to understand trends in the business and develop insights that translate into impactful strategies Develop strategies for initiatives, including impact sizing, identifying assumptions, risks, benefits and a measurement plan Build collaborative relationships with partners to prioritize roadmaps and implement plans that deliver quarterly and annual sales and MAU goals Drive testing priorities across marketing and product groups with learning agendas and hypotheses, to address customer and business needs Take ownership of business performance and targets, monitor the success of initiatives and drive action where needed to ensure business goals are achieved What you need to succeed 7 years marketing, software, high tech, or management consulting experience – preferably in SaaS, e-commerce, B2C product or services A customer-first approach and a desire to build outstanding experiences Exceptional communication skills with a talent for simplifying complex insights and strategies into a compelling story with clear takeaways Analytical approach with the ability to interpret data and make data-driven decisions Ability to work both autonomously and collaboratively in a fast-paced, dynamic environment and adapt to shifting priorities Deep understanding of digital business models and how to test and optimize customer experiences to deliver results Outstanding relationship-building and negotiating skills Genuine desire to have your impact measured in real-world metrics that correlate to near-term and longer-term sales success Experience leading multi-functional multidisciplinary teams to launch high-impact business initiatives A passion for staying updated on industry protocols and emerging trends About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethn ... (truncated, view full listing at source)