CRM Manager - Braze

About the role: We are looking for an analytical and results-driven CRM Manager to join our dynamic Product team. You will own executing and optimizing CRM flows to convert leads and educate existing patients about our services. The ideal candidate will have a strong track record of hitting business goals by deeply understanding how to effectively message to key cohorts. Must be in NYC or willing to relocate to operate from the office 4 times a week. What you will do: Own strategy and execution on CRM automations and campaigns, including creative development and testing across email, SMS, push notifications, and in-app content Define and execute on audience segmentation strategies to enhance patient experience and creative messaging Partner closely with Data team to measure effectiveness across tactics and find opportunities to improve efficiency and/or scale Create benchmarks and analyze campaign results to determine testing roadmap Work closely with Product and Engineering teams to ensure patients are receiving important information as we evolve our products and services Communicate key marketing initiatives and results to broader team and key external partners What we're looking for: 4+ years of experience in CRM / lifecycle marketing in fast-paced environments with experience executing in Braze preferred Demonstrated ability to hit business growth goals through strategic cohorting and insights-driven creative messaging and testing Data and results-driven with strong ability to tell a story using data insights and performance results Excellent problem-solving skills with track record of using data-driven approaches to solve complex business problems Strong communication skills and experience working cross-functionally with internal creative, data, and product teams and external partners Desire to stay abreast of current CRM and broader marketing trends and best practices Highly motivated, detail-oriented, and a team player Benefits Perks: #LI-Hybrid Hybrid work schedule with weekly lunches and stocked fridges Monthly social committees for company events 18 vacation days, 9 company holidays, 5 sick days, and 2 personal days Stock options for every full-time employee Paid parental leave 401k benefit Commuter Benefits Competitive health, dental, and vision insurance options Compensation: $135,000 $165,000 USD Who We Are: Behind every leading health system is K Health’s AI-powered virtual care engine. Esteemed health systems like Mayo Clinic, Cedars-Sinai, Mass General Brigham, Hackensack Meridian Health, and Hartford Healthcare partner with K Health to build and run modern primary virtual care clinics on their behalf. Our deeply integrated model modernizes the primary care loop by using AI to put humans first. For our patients, we offer clinical AI (i.e., PatientGPT) and unparalleled access to close care gaps around the clock. For our Providers, we deliver provider-serving agentic solutions (i.e., Perfect Note) to eliminate administrative overload and burnout. And for the health systems, we deploy our top-grade Virtualists in AI-powered virtual clinics 24/7 to capture the patients' care journeys at step one, retain the journey through the system for longitudinal care, and strengthen profitability. We’re founded in 2016, headquartered in New York City, and backed by nearly $400 million from leading investors including Valor Equity Partners, Claure Group, Mangrove Capital Partners, 14W, Notable Capital, Lerer Hippeau, Primary Venture Partners, Comcast Ventures, PICO Venture Partners, Max Ventures, and other strategic healthcare partners. We offer competitive compensation packages based on industry benchmarks for function, level, and geographic location. Offer amounts are determined by multiple factors such as a candidate's experience and expertise. We are proud to be an Equal Opportunity Employer and consider applicants for employment regardless of race, ethnicity, religion, color, national o ... (truncated, view full listing at source)