Marketing Manager - Cape Town

Marketing Manager - Cape Town [https://app.ashbyhq.com/api/images/user-content/1d985516-2a99-43c0-b591-957f5adaceb9/5ac97b31-49cd-4012-8bb0-5caf15e33c69/B25.png] MARKETING MANAGER — M-KOPA CAPE TOWN [https://app.ashbyhq.com/api/images/user-content/1d985516-2a99-43c0-b591-957f5adaceb9/2c6957b4-39d2-40b3-8eb6-7e380a0c2f9c/B13.png] You've run campaigns that actually moved product. You've stood in a trading store at 7am to check whether your POS materials made it to the shelf, and you've sat in a boardroom at 4pm presenting the attribution model that proved the campaign worked. You know both worlds — the strategic and the executional — and you're increasingly rare because of it. Most marketing roles ask you to pick one. This one needs both — but with a clear bias toward where real impact happens: in the field. M-KOPA is hiring a Marketing Manager for Cape Town — a role that sits at the intersection of brand strategy, high-impact field marketing (70%), digital execution (30%), and sales-driven marketing that directly drives revenue across retail channels and DSR networks. If you've built your career in FMCG, telecoms, or a BTL agency handling major consumer brands, and you're ready to apply that expertise to something with a mission behind it — this is worth reading. [https://app.ashbyhq.com/api/images/user-content/1d985516-2a99-43c0-b591-957f5adaceb9/5e9f3448-2fed-4b66-b1ee-9474279a7947/B13.png] WHAT M-KOPA IS BUILDING We've served more than 7 million customers across Africa, unlocking over $2 billion in credit. 55% of the people we reach are accessing formal financial services for the very first time. 86% report a meaningful improvement in their quality of life. We're growing toward 10 million customers, and Cape Town is a critical growth hub in that trajectory. We're also in the middle of a deliberate brand transition — evolving from our roots in connected asset financing toward positioning as a Smart Money Platform. That transition needs a marketer who can hold the strategic thread while executing against it simultaneously — particularly on the ground, where customer acquisition and sales conversion happen in real time. [https://app.ashbyhq.com/api/images/user-content/1d985516-2a99-43c0-b591-957f5adaceb9/ba282a12-7335-4f14-b5d0-85744a5ad867/B7.png] WHY THIS ROLE IS DIFFERENT This isn't a brand manager role with a BTL line item. And it isn't a trade marketing role with aspirations of strategy. It's genuinely both — but with a clear 70% focus on field and sales marketing execution, and 30% on digital marketing — with full ownership across all. On the field and sales marketing side (70%), you'll design and execute comprehensive BTL programmes across retail partners, DSR networks, and strategic distribution channels. This includes developing trade activity calendars, dealer incentive mechanics, in-store merchandising standards, and high-impact field activation campaigns such as market storms, roadshows, and community activations. You'll work closely with sales teams to ensure marketing directly drives sell-through, build co-marketing initiatives with MNOs, retail chains, and financial institutions, and spend significant time in market (well over half your time) ensuring execution excellence. This is a hands-on, in-market role — not one managed from behind a desk. On the brand and strategic side, you'll still develop and localise integrated marketing strategies aligned to business OKRs, partner with the Group Marketing function on ATL initiatives, and lead customer-first storytelling that builds brand equity while supporting sales outcomes. You'll own market research and customer insights, establish attribution models, and bring data-driven thinking into commercial decision-making. Digitally (30% of the role), you'll lead social media strategy across platforms like Facebook, Instagram, and TikTok, manage content calendars, run paid campaigns, oversee local website updates, and track performance with analytical rigour ... (truncated, view full listing at source)