Principal Product Manager B2B

Welcome to the Agentic Commerce Era At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce , Feedonomics , and Makeswift , we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Simply said, we help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers, working together to shape the future of commerce, this is the place for you. We are seeking a Principal Product Manager, B2B to drive major product outcomes across the B2B portfolio. This is a senior individual contributor role responsible for setting strategy and leading execution for multiple B2B capability areas that are critical to Commerce’s differentiation and growth. You will operate as a product “force multiplier,” aligning leaders across Product, Engineering, Design, Sales, Solutions Engineering, and Partnerships to solve complex problems, define platform direction, and deliver measurable customer and business impact. This role reports into B2B Product leadership. What You’ll Do: Own strategy outcomes across multiple product domains, not a single feature set Lead ambiguous, cross-team initiatives where alignment is hard and tradeoffs are real Set the product operating rhythm for their areas (metrics, reviews, decision frameworks, planning) Influence monetization, packaging, and sales efficacy through product direction and narrative Define platform-level capabilities that scale across industries, sizes, and complexity levels Product Strategy & Portfolio Leadership Own strategy, roadmap, and measurable outcomes across multiple B2B pillars (e.g., pricing & contracts, buyer accounts & permissions, procurement workflows, quoting/CPQ, integrations/ERP readiness, multi-storefront B2B patterns) Translate the B2B vision into an actionable portfolio plan with clear sequencing, dependencies, and success metrics Develop strong point-of-view on market needs and where Commerce should lead vs integrate/partner Customer, Market & Competitive Leadership Build deep, structured understanding of B2B merchants and buyers through research, customer calls, field feedback, and data Maintain an informed view of the B2B commerce competitive landscape and adjacent solution categories (ERP, OMS, PIM, CPQ, punchout, payment terms, tax, EDI/middleware) Represent customer needs and trade-offs crisply to stakeholders; ensure roadmap decisions are grounded in evidence Execution at Scale Lead large cross-functional programs from discovery through launch and iteration, coordinating across multiple engineering teams Define product requirements, success metrics, and go/no-go criteria that drive quality, performance, and scalability Drive clear decision-making through structured tradeoffs (customer impact, platform complexity, time-to-value, and commercial upside) Ensure delivered solutions support real-world enterprise constraints: scale, configurability, migration paths, and integration patterns Business Impact, Monetization & GTM Enablement Own KPI outcomes for your areas (adoption, activation, retention impact, support burden reduction, performance, revenue influence) Partner with Sales, PMM, and Solutions Engineering to ensure new capabilities are sellable, demoable, and clearly differentiated Influence pricing/packaging strategy by identifying monetizable value, tier boundaries, and entitlement logic Who You Are: 8–15 years of product management experience, including ownership of complex platform or enterprise product areas Proven ability to lead cross-team initiatives that require alignment across Product, Engineering, Design, and ... (truncated, view full listing at source)