Lifecycle Marketing Copywriter (CRM)

About Skyscanner Everyone loves travelling, but planning is not without its challenges ✈️. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily 💻. Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all 🌍. Our vision? To be the world's number one travel ally. (Ambitious? 💪 Yes, but, hey, that's what got us here). Now, we’re on the lookout for a Lifecycle Marketing Copywriter (CRM) to help us bring that vision to even more travellers. About the role Hybrid As the Lifecycle Marketing Copywriter (CRM), you’ll bring a user-centred mindset into the world of CRM—where copy meets customer journeys and every word earns its seat. Acting as a champion of the traveller journey, you’ll shape seamless, supportive experiences from that first “just browsing 👀” moment all the way through to “booked it 🎉”, ensuring every touchpoint feels intuitive and helpful. *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" data-turn-id="request-WEB:7cb6ab10-3348-44ae-aeb4-2ffca147048a-1" data-testid="conversation-turn-4" data-scroll-anchor="true" data-turn="assistant"> You’ll play a key role in driving personalised interactions, helping us go beyond search to create smarter, more tailored experiences that feel like we just get it . Working closely with Lifecycle Marketing, Brand, Product and Engineering, you’ll turn big ideas into consistent, compelling messaging that shows up in all the right places, at all the right times. As an AI-native company, we’re always exploring how technology can elevate creativity—not replace it. You’ll experiment with where AI can amplify your expertise, helping create high-quality content at scale while keeping your own pen (or keyboard) firmly on the work that matters most. Ultimately, you’ll be a key player in driving engagement, loyalty and long-term value, using smart content and a test-and-learn mindset to keep improving the traveller experience at every step. What you’ll be doing Writing with purpose: Crafting and refining content for core features like Price Alerts and Drops, while spinning up fresh narratives for campaigns that inspire action. Experimenting at pace: Creating high-performing content for A/B and multivariate tests—because here, experimentation isn’t a side quest, it’s the main event. Driving AI forward: Using AI tools to scale, optimise and evolve content—without losing the human touch that makes it resonate. Creating scroll-stopping moments: Dreaming up new ways to inspire travellers and keep them coming back for more (again and again and again). Bringing ideas to life: You’ll team up with a Visual Marketing Designer to create scroll-stopping campaigns and journeys—playing the role of helpful (and slightly geeky) travel pal, so travellers can book with confidence. Championing tone of voice: Knowing when to dial up the wit 😏 and when to keep things crystal clear and practical. Designing for personalisation: Tailoring content for different audiences, segments and behaviours—making every message feel like it was made just for them. Connecting the journey: Designing cohesive end-to-end experiences across email, push, in-app and whatever exciting channel comes next. About you CRM-curious and growth-minded: You’re excited to build your career in lifecycle marketing, balancing business goals with real user needs. Experienced storyteller: You bring mature marketing copywriting or content design experience in digital product environments. User-centred thinker: You understand content design principles and know how to apply them to create meaningful, effective experiences. Channel-savvy: You’ve worked with CRM channels like email, push or in-app notificat ... (truncated, view full listing at source)