Product Marketing Manager

About Skyscanner Everyone loves travelling, but planning is not without its challenges. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 100 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily. Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all. Our vision? To be the world's number one travel ally. (Ambitious? Yes, but, hey, that's what got us here). Now, we’re on the lookout for a Product Marketing Manager to help us bring that vision to even more travellers. About the role (Hybrid) In this role, you’ll sit at the intersection of Product, Commercial, and RevOps teams driving go-to-market strategy and execution for our new advertising solutions. You will be responsible for making sure products are well tested and launched with the highest probability to succeed. You’ll turn complex ad tech capabilities into clear, compelling stories, enable commercial teams to succeed, and influence product direction through market insight. If you love making the complex simple, driving impact at scale, and helping partners grow through innovation — this is your opportunity to shape the future of Skyscanner Ads. We are looking for someone who thrives on getting their sleeves rolled up, influencing cross-functional teams, driving continuous improvement, and making things happen. What you’ll be doing Build deep understanding of Skyscanner’s Advertising Solutions, their features, benefits, and applications, to effectively communicate these internally and to our advertisers across Airlines, Destinations, agencies, travel related and Beyond travel brands. Manage go-to-market strategy – Develop launch strategies for new front-end and back-end ad product features, as well as monetisation initiatives, ensuring successful adoption across partner types and markets. Define Ads product positioning and messaging – Craft and communicate compelling narratives, value propositions, and messaging for new and existing ad solutions that clearly articulate the value of Skyscanner’s advertising offering for travel partners. Lead GTM operation execution – Lead end-to-end operational planning and execution of Ads product launches, ensuring cross-functional alignment across Product, Sales, Analytics team ensuring operational efficiency, and consistent delivery. Influence Ads product roadmap – Act as the voice of the advertiser and traveller, shaping product direction with market data, partner feedback, and commercial input. Enable commercial success – Develop and deliver comprehensive training programs to equip global sales teams with deep product knowledge, value propositions, sales playbooks (e.g., presentations, one-pagers, case studies, objection-handling docs), and competitive intelligence to help them drive Ads revenue growth Measure and optimize impact – Define adoption and revenue KPIs for Ads products, track GTM performance, and iterate to maximize commercial and user impact. Deploy experience in design thinking, behavioural science, and consultative selling principles to transform sales assets from product-focused to purpose-driven and consultative, increasing partner adoption and trust. About you You have significant experience in Product marketing or working with Sales and Product Teams within a B2B environment. Proven success launching and scaling B2B or ad-tech products globally. Strong communicator and storyteller, able to turn complex product features into compelling partner narratives. Excellent project management skills, with the ability to navigate ambiguity, identify roadblocks, and drive solutions collaboratively. Highly analytical and data-driven mindset with the ability to connect insights, influence cross-functional teams, and drive continuous improvement. You thrive in “gettin ... (truncated, view full listing at source)