Principal Product Marketing Manager, Competitive Plays & Intelligence

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast. We are seeking a Principal Product Marketing Manager to own and operate ZoomInfo’s Competitive Plays Intelligence function within the Product organization. This role is accountable for turning competitive reality into revenue-driving GTM plays while owning the competitive intelligence systems and data that power product strategy, AI-driven insights, and agent-based execution. This is not a traditional competitive intelligence, enablement, or content-production role. It is a control-plane role : responsible for the integrity of competitive intelligence flowing into product decisions and AI agents, while personally leading the design, execution, and iteration of competitive GTM plays. This role is open to candidates from Product Marketing, Sales Strategy, RevOps, or frontline GTM backgrounds who bring strong competitive judgment and a bias toward execution. You will operate with high autonomy and influence, partnering closely with Product Management, Product Marketing, Sales leadership, RevOps, and Marketing to keep ZoomInfo competitively sharp, operationally fast, and grounded in real market signal. What You’ll Do Competitive Plays Ownership Own the end-to-end lifecycle of competitive GTM plays, from hypothesis and target definition through execution, measurement, iteration, and sunsetting. Design plays in response to real-world competitive intelligence such as pricing and packaging changes, product launches, messaging shifts, and field-reported objections. Partner directly with Sales leadership and frontline managers to embed competitive plays into live deal cycles and pipeline execution. Continuously refine plays based on performance data, win/loss analysis, and qualitative feedback from the field. Define and track success metrics for competitive plays, including win-rate lift, deal velocity, ACV impact, and competitive displacement. Competitive Intelligence Systems Own the competitive intelligence function and data used by Product, Product Marketing, and AI agents, ensuring accuracy, structure, and ongoing relevance. Define the taxonomy, frameworks, and guardrails for capturing competitive intelligence, including how competitors are tiered and prioritized based on business and product impact. Ensure competitive intelligence is continuously ingested into internal systems, knowledge graphs, and agent-driven workflows. Act as the human steward responsible for auditing AI-generated competitive insights and resolving ambiguity, conflicts, or signal noise. Partner with Product Management to ensure competitive intelligence directly informs roadmap, packaging, pricing, and investment decisions. Competitive Focus Prioritization Strategy Define and own which competitors matter most at any given time, prioritizing focus based on revenue impact, deal frequency, win/loss influence, and product innovation risk. Establish and maintain a data-driven framework to tier competitors and intentionally ramp focus up or down as market dynamics change. Partner with Product and RevOps to ensure competitive prioritization is grounded in available data and informs where plays, intelligence depth, and system investment are focused. AI-First Intelligence System Building Personally build, iterate, and maintain AI-assisted workflows using tools such as Claude and Claude Code to process competitive signals at scale. Design prompt structures, input schemas, and output logic that turn raw competitive data into reliable intelligence. Debug and refine AI outputs to improve signal quality, reduce noise, and prevent drift or hallucination. Translate competitive intelligence into automated ... (truncated, view full listing at source)