Senior Field Marketing Manager

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you. So, what’s the role all about? As a Senior Field Marketing Manager at NiCE, you will drive regional demand generation, pipeline growth, and revenue through high-impact field marketing programs. This role translates corporate strategy into targeted initiatives that engage enterprise decision-makers and accelerate business outcomes. You will own end-to-end execution of field programs — from industry events and executive engagements to integrated campaigns — working closely with sales, partner marketing, and cross-functional teams. This is a strategic, hands-on role for someone who thrives in fast-paced environments and delivers measurable impact. How will you make an impact? Own and execute regional field marketing strategy aligned with sales priorities to drive pipeline and revenue Partner closely with sales leadership on territory plans, account engagement, and pipeline acceleration Plan and execute integrated programs including events, roadshows, executive roundtables, webinars, and account-basedinitiatives Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and follow-up Drive demand generation through targeted campaigns and high-impact experiences Collaborate with partner marketing on joint events and co-marketing initiatives Work cross-functionally with digital, content, and product marketing to ensure aligned messaging and execution Analyze program performance and pipeline impact; report on ROI and optimizeaccordingly Manage budgets and external vendors to maximize program effectiveness Have you got what it takes? Bachelors degree in marketing, communications or related field 7+ years of experience in field marketing within a high-tech, B2B, SaaS, or enterprise software environment Proven experience driving pipeline and revenue through field and account-based marketing programs Strong alignment and partnership experience with enterprise sales teams and sales leadership Demonstrated success managing complex, multi-channel field programs across regions or territories Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce) Strong analytical mindset with the ability to measure, report, and optimizemarketing impact Excellent communication, stakeholder management, and presentation skills Ability to thrive in a fast-paced, high-growth environment Travel is a requirement in this role, approximately 15-25% You will have an advantage if you have: Experience supporting enterprise and / or strategic accounts Familiarity with ABM platforms and intent data tools Prior experience working with channel, GSI’s or alliance partners Global or multi-region field marketing experience What’s in it for you? Join an ever-growing, market disrupting, global company where the teams – comprised of the best of the best – work in a fast-paced, collaborative, and creative environment! As the market leader, every day at NICE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations. If you are passionate, innovative, and excited to constantly raise the bar, you may just be our next NICEr! About Cognigy NiCE Cognigy delivers AI that works—fast, human, and enterprise-ready. As the leading AI-first CX platform built for real-world scale, we combine Generative and Conversational AI through orchestration, tools, and enterprise systems to power Agentic AI. Backed by global CX leader NiCE, we empower brands with AI Agents that redefine customer experiences and achieve measurable ROI—instantly, across every channel and in 100+ languages. Requisition ID: 10448 Reporting into: Head ... (truncated, view full listing at source)