Product Marketing Lead – IDT + Pagero, Europe

P roduct Marketing Lead – IDT Pagero , Europe About the Thomson Reuters Marketing Team Thomson Reuters' Marketing Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products, focused on delivering value for our tax and accounting professionals. This role is a product marketing leadership position responsible for setting the strategic approach, planning and prioritization for Thomson Reuters' Transactional Compliance solutions in Europe, specifically our Indirect Tax and e-invoicing platforms, delivering on unique customer needs to ultimately drive sales, revenue, and growth across the European market. This high-impact product marketing leadership role reporting into the Director, Product Marketing, requires a strategic builder and entrepreneurial self-starter who can drive European product marketing execution and go-to-market programs, from developing compelling positioning and messaging to enabling Sales and driving product adoption. This role will have full operational responsibility for product marketing in Europe, while supporting cross-functional demand generation, events, campaigns, and integrated marketing initiatives. This position works collaboratively across Sales, Product, Finance, Comms, Customer Success, and global teams. This role requires strong product marketing fundamentals, analytical rigor, financial acumen, exceptional project management skills, and a grit-driven mindset that thrives in ambiguity. About the Role In this opportunity as the Product Marketing Lead – IDT Pagero , Europe: Lead, mentor, and develop a team of 3-5 product marketers, providing strategic direction, coaching, and career development while building team capabilities across product marketing, sales enablement, competitive intelligence, and customer insight Own product marketing strategy and execution for Indirect Tax and e-invoicing solutions across Europe, developing differentiated positioning, compelling messaging, and go-to-market strategies that drive customer acquisition and platform expansion in underpenetrated markets Build business cases and ROI models that quantify customer value and support sales conversations with finance and executive buyers Lead end-to-end product launch planning and execution, coordinating cross-functional teams to ensure successful product introductions, feature releases, and market expansion initiatives Establish and monitor KPIs for product launches and marketing initiatives, creating dashboards and reporting mechanisms to track post-launch performance, customer adoption metrics, and campaign effectiveness, using insights to continuously improve go-to-market execution Develop and execute comprehensive market adoption strategies to significantly increase solution penetration across European markets, identifying white space opportunities, untapped segments, and growth levers to accelerate market share gains Create and deliver core product marketing assets including positioning documents, messaging frameworks, competitive battle cards, sales presentations, customer case studies, and ROI tools tailored for European markets Enable Sales teams across Europe with product training, competitive positioning, talk tracks, objection handling, and customer conversation frameworks that drive effective selling and pipeline conversion Develop executive-level presentations, business cases, and strategic recommendations that resonate with C-suite and senior stakeholders, articulating complex value propositions with clarity and impact Partner with Product Management to influence development priorities based on European market needs, regulatory requirements, and competitive dynamics, ensuring solutions meet regional buyer expectations Serve as the voice of the European customer, conducting customer interviews, competitive analysis, and market research to inform product strategy, roadmap priorities, and marke ... (truncated, view full listing at source)