Senior Product Marketing Manager, Audience & Advertising

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalized than ever before. Learn more at geniussports.com. The Role - Senior Product Marketing Manager We’re looking for a Senior Product Marketing Manager to own and drive the go-to-market strategy for our Ads business. This role sits at the intersection of product, commercial, and brand—translating sports-powered advertising capabilities into differentiated narratives that win across brands, agencies, leagues, sportsbooks, broadcasters, and content owners. You will lead end-to-end GTM for Ads solutions, shape the category narrative around sports-driven adtech, and ensure our commercial teams are equipped to win. What You’ll Own Go-to-Market Leadership Own Ads GTM sprints and multi-surface narratives across product releases and solution launches. Drive end-to-end GTM for Ads capabilities supporting media execution (creative services, analytics, bid strategies, identity solutions). Sequence launches and campaigns against the global sports calendar (fixtures, tentpole events, rights windows). Run structured launch checklists, readiness scorecards, and post-launch performance readouts. Surface risks early with clear options and recommended actions. Positioning Messaging Lead positioning that clearly differentiates our Ads offering: Deep integration into existing programmatic infrastructure Exclusive, high-value sports audiences Sports-based bidding and optimization tools Translate product strengths into segment-specific value propositions tied to measurable outcomes (CPA, CPC, CPM, CPI, FTD). Connect identity, privacy-safe targeting, contextual intelligence, and predictive analytics into one cohesive story. Thought Leadership Category Development Shape and articulate our POV across identity, adtech integration, AI-powered optimization, and sports data triggers. Develop keynote narratives, webinars, and white papers that connect sports signals to dynamic creative, incremental reach, and CTV performance. Partner with PR/AR to amplify cross-product narratives and elevate executive visibility. Sales Enablement Segment Strategy Build segment-specific toolkits for: Brands Agencies Leagues Teams Sportsbooks/Operators Broadcasters Content Owners Deliver discovery frameworks, objection-handling guides, ROI models, demo scripts, sports-moment playbooks, and broadcast/in-stream inventory strategies. Translate win/loss insights into “why we win” messaging, pricing and packaging tests, and bundling strategies. Insights, Performance Enablement Run disciplined win/loss analysis across identity graphs, creative platforms, and sports-specific adtech solutions. Maintain a single source of truth for Ads case studies, approved benchmarks, testimonials, and reporting artifacts. Integrate dashboards and real-time insights into customer-facing materials and analyst briefings. Define and own Ads GTM KPIs, including: Self-serve vs. managed-service mix Product attach and adoption Cross-channel activation Time-to-first-value Campaign adoption and retention by segment Revenue and pipeline influence Cross-Functional Orchestration Align closely with Product, Core Marketing, Brand/PR/AR, CS, RevOps, and Commercial teams. Influence without authority to ensure execution excellence across distributed stakeholders. Act as the connective tissue between roadmap, narrative, and revenue. Required Qualifications 5+ years of product marketing experience, with clear ownership of GTM strategy and execution. 2+ years in AdTech, programmatic, identity, CTV, or related advertising technology. Proven track record of building and scaling successful go-to-market programs. Strong cross-functional leadership and the ability to influence senior stakeholders. Exceptional written and verbal communication skills; able to synt ... (truncated, view full listing at source)