Director, SVOD & Membership Strategy
CrunchyrollLos Angeles, California, United StatesPosted 8 April 2026
Job Description
About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the role
We're looking for a Director of SVOD Membership Strategy at Crunchyroll, to lead the strategy for our subscription and membership businesses across an 18–60 month horizon. Reporting to the VP of SVOD Membership Strategy, you’ll define where we’re going, how we get there, and how we win, shaping the roadmap and operating approach that drive how we attract, engage, and retain fans globally.
Strategy Planning (SVOD + Membership)
Lead annual and quarterly planning across SVOD and Membership, aligning goals, budgets, and priorities
Build and evolve the long-term roadmap using global and regional insights
Create simple frameworks and processes that keep teams aligned across strategy, finance, and regional leads
Track market trends, competitors, and product innovation to inform decisions
Analyze performance, subscriber behavior, and growth drivers across markets
Identify and assess long-term growth opportunities (new models, partnerships, platforms)
Support regional strategy with clear data and investment guidance
Partner with Finance on forecasts, subscriber growth, and unit economics
Lead high-priority strategic projects for senior leadership
Membership Strategy Experience
Define and evolve Crunchyroll’s membership strategy, tiers, and benefits
Use audience insights and segmentation to guide decisions
Evaluate pricing and value across regions and tiers
Build business cases for new benefits, including testing and impact modeling
Partner with teams across e-commerce, events, games, manga, and partnerships to create a connected fan experience
We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Los Angeles office.
About You
We get excited about candidates, like you, because...
12+ years of experience in strategy consulting and/or corporate strategy (media, tech, or DTC), including 5+ years leading high-performing teams
Experience across subscription models, digital commerce, advertising, or streaming/SVOD ecosystems
MBA or equivalent advanced degree with a focus on strategy, operations, or leadership
Strong analytical and communication skills, with experience influencing C-level stakeholders
Proven ability to build relationships, collaborate across teams, and operate effectively in complex organizations
Comfortable managing shifting priorities in a collaborative, fast-moving environment
About the Team
The SVOD Membership Strategy Team sits within the COO organization, with the VP of Strategy and Membership reporting directly to the COO. This team is tasked with shaping Crunchyroll’s long-term direction and helping orchestrate how the company unlocks value, fuels global growth, and inspires deeper avidity for Crunchyroll across the anime fan ecosystem.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
Flexible time off policies allowing you to take the time you need to be your whole self.
Generous medical, dental, vision, STD, LTD, and life insurance
Health Saving Account HSA program
Health care and dependent care FSA
401(k) plan, with employer match
Employer paid commuter benefit
Support program for new parents
Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
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