Director Acquisition & Performance Marketing

Job Requisition ID # 26WD96731 Autodesk is seeking a senior performance marketing leader to own and scale a world-class, data-driven customer acquisition engine. This role is accountable for driving predictable, efficient, measurable, and scalable new customer growth by integrating media, creative, audience strategy, and funnel optimization into a cohesive performance system. As a key member of the Worldwide Marketing organization, this leader will serve as the single‑threaded owner for acquisition performance, operating at the intersection of strategy, execution, analytics, and cross‑functional leadership. Success requires building a modern, test‑and‑learn growth engine where insights, experimentation, and operational rigor compound over time. What You’ll Do Acquisition Strategy & Campaign Orchestration Own the full‑funnel acquisition strategy, from first touch through conversion, ensuring media, creative, offers, and landing experiences align to audience intent and lifecycle stage Partner with the Head of Paid Media to oversee the planning, launch, and optimization of multi‑channel acquisition campaigns across paid social, search, affiliates, influencers, and emerging channels Translate company revenue and growth objectives into clear acquisition strategies, audience plans, and investment frameworks across products, regions, and moments Partner closely with Paid Media, Product Marketing, Digital/Ecommerce, and Brand & Creative teams to unlock funnel lift and improve conversion efficiency Define campaign KPIs, success criteria, and testing roadmaps; ensure campaigns launch on time, on budget, and with clear measurement plans Performance Creative Leadership Own the performance creative strategy in close partnership with Brand & Creative leadership Translate audience insights and performance data into clear, actionable creative briefs that inform new concepts and quarterly campaign strategies Build and operate a high‑velocity test‑and‑learn creative engine, continuously iterating on messaging, formats, hooks, and offers to drive conversion and efficiency gains Identify and scale winning creative concepts across channels and regions while maintaining brand integrity Ensure creative development is structured, measurable, and optimized for sustained performance outcomes—not one‑off campaign execution Manage the performance creative agency ensuring they produce high-quality, efficient and cost effective work aligned to our performance outcomes Performance Management & Financial Stewardship Partner with Marketing Insights & Analytics and Finance to assess acquisition impact across the full customer lifecycle, not just first conversion Own performance governance, including visibility into spend, ROI, efficiency tradeoffs, and investment pacing Analyze test results against benchmarks to determine when to scale, refine, or sunset initiatives, documenting learnings and building repeatable growth playbooks Balance short‑term performance optimization with long‑term value creation, including CAC, payback, and lifetime value considerations Operational Excellence & Scale Operationalize winning tactics by transitioning them into scalable programs with SOPs, templates, and clear ownership models Establish and own weekly, monthly, and quarterly acquisition operating rhythms, including performance reviews, test readouts, and strategic planning sessions Maintain strong operational rigor across timelines, budgets, testing velocity, and documentation in a fast‑paced environment Leverage AI and automation to increase execution speed, improve output quality, and reduce operational friction Drive a “do more with less” operating model by increasing throughput, lowering cost per output, and improving learning velocity Team & Cross‑Functional Leadership Build, lead, and develop a high‑performing acquisition and performance marketing team, setting clear goals, priorities, and development paths Act as the primary acquisition ... (truncated, view full listing at source)