Ads Measurement Lead MX

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. Our Team The core Advertising team is charged with building a new, best-in-class ads organization to establish Netflix as the premier platform for advertiser partners and to drive advertising revenue. The ad measurement team is tasked with developing insights into our audience and marketplace measurement solutions for advertisers, in support of our broader advertising sales efforts. Summary Netflix’s Ads Measurement team is seeking a Measurement Lead to support the day-to-day work in audience research and campaign measurement. The successful candidate will work cross-functionally with sales, marketing, consumer insights, data science, product, and our vendor partners.  If you are someone who is a self-starter, obsesses over details, and thrives in a collaborative environment, Netflix may be the place for you. For an insider's look at Netflix’s culture, make sure to read Seeking Excellence , our company credo. Key Responsibilities Audience Analysis & Presentation: Utilize proprietary and syndicated tools to analyze and present Netflix's audience data, effectively communicating insights to the marketplace and advertiser clients. Support for Advertising Sales: Assist the Advertising Sales team with research and analytics, including audience data, cultural insights, campaign metrics, and campaign measurement solutions. Industry & Trend Analysis: Conduct research and analysis of industries, companies, business models, and marketing strategies across key advertiser verticals, including CPG, Retail, Tech, and Telecom, to generate market-facing insights on current and emerging trends. Stakeholder Communication: Maintain effective communication with stakeholders by setting clear timelines and next steps, ensuring timely delivery of project objectives. Campaign Insights & Optimization: Integrate campaign measurement results to develop compelling narratives, present insights to clients and agencies, and provide guidance on how to shift their investments to Netflix. Causal Testing & Research Design: Design and execute advanced causal tests for Brand Effectiveness and Incremental Lift, along with quantitative and qualitative research on audiences, industries, and content. In-Depth Analysis & Insight Generation: Conduct thorough analyses of measurement outputs to deliver comprehensive and actionable insights. Learning Agendas & Playbooks Development: Contribute to the creation of advertiser and category-specific learning agendas and playbooks, incorporating innovative approaches. Case Study Development: Develop case studies based on ongoing and completed analyses to highlight successful strategies and outcomes. Experience & Skills 4-6 years at a streaming, TV, digital media company, or media / digital agency, ideally. Understanding of quantitative and qualitative methodologies within the advertising landscape. Experience in research methods and data analysis - 1st party data, customer research, qualitative and quantitative studies. Strong understanding of methodology, data, and systems from syndicated research providers (e.g. Nielsen Ibope, HR Media, GWI, TGI, comScore). Understanding of local video audience measurement systems. Understanding of the competitive streaming and TV marketplace. Intermediate understanding of digital media ad sales and marketplaces, including Direct IO & Programmatic advertising. Self-starter and self-motivated with strong communication skills and expertise in managing larger-scale, complex projects. Expertise in advanced measurement methodologies is desirable (Reach & Frequency, Incremental lift, Brand lift, Matched-Market testing, Multi-Cell testing, A ... (truncated, view full listing at source)