Digital Strategy Analyst, Retail

The challenge The Digital Strategy Group (DSG) works with C-level leadership at Adobe’s enterprise customers to craft strategies for customer-experience transformation and digital innovation. In this role, you will have the opportunity to advise senior leaders at leading retailers. Our engagements employ Adobe’s digital benchmarking capabilities, industry trends, customer-journey mapping, organizational assessments, and other techniques to deliver high-impact recommendations. We also bring a deep industry perspective to Adobe by publishing thought leadership and aligning the ecosystem on an overall industry go-to-market strategy. What you’ll do As a Digital Strategy Analyst, you will partner with executives from Adobe’s largest and most strategic retail customers and Adobe sales leadership to align on a vision for how Adobe’s technology can modernize the customer journey (across acquisition, onboarding, servicing, cross-sell, etc.) while improving operational efficiency, scale, and compliance. You will play a key role in leading cross-functional workstreams in support of strategic Adobe sales pursuits across leading retail organizations! In close collaboration with a cross-functional team of experts from consulting, retail, and technology backgrounds, the role contributes to rigorous analyses, insight development, and delivery of executive-level recommendations. Contributions will include: Supporting customers in identifying and prioritizing GenAI and agentic use cases—such as personalized content generation, intelligent next-best-action orchestration, AI-assisted service workflows, and automated, brand-safe content operations Contributing to business cases and value models that quantify the impact of AI-driven productivity, faster time-to-market, improved conversion, and reduced operational cost. Developing executive narratives and roadmaps that integrate data platforms, content supply chains, and AI orchestration into a cohesive, scalable operating model. Collaborating with Sales, Marketing, Product, and Professional Services to define Adobe’s perspective on impactful industry experiences by working with deep subject matter specialists, informing product strategy, and authoring thought leadership assets to drive demand generation and field enablement. What you need to succeed 2-3 years of management/technology consulting, industry (retail), or digital agency experience, preferably in digital strategy Interest in business strategy, technology, or experience design through work/internship experience, coursework, or extracurricular activities Foundational understanding of Generative and Agentic AI concepts, including large language models, AI-assisted content generation, and intelligent automation, and how these capabilities apply to marketing, servicing, and operations Ability to translate emerging AI capabilities into business use cases, experience improvements, and operational efficiencies rather than purely technical features Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations Bachelor’s degree with outstanding record of academic achievement Strong interpersonal skills with ability to work effectively with people at all levels Ability to communicate complex ideas effectively verbally and in writing High degree of intellectual curiosity and ability to absorb concepts quickly Willingness to travel up to 20% (actual amount may be less) About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000 employees ... (truncated, view full listing at source)