Sr. Director, Product Marketing - Higher Ed.

The Opportunity Adobe is seeking a Senior Director, Product Marketing – Education Institutions to lead the B2B Education business strategy and growth. This entails delivering the 3-year strategic plan, compelling value proposition, messaging, and positioning globally, pricing and offering strategy, and geographic growth plans. This leader will define and develop plans that span the entire portfolio of Adobe creativity and productivity tools with the goal of elevating Adobe’s presence in HED and K-12! They will uncover new growth opportunities through deep customer and market insight, shaping how Adobe delivers value to students, faculty, administrators, and IT leaders. This role calls for a forward-looking visionary with a practitioner approach, the ability to influence stakeholders, experience with education institutions who can inspire high-performing teams to drive outcomes. Partnering across Adobe’s business units and product groups will be critical for success! What you’ll do Lead a world-class product marketing team, setting strategy and raising the bar on messaging, storytelling, and market impact. Define and evolve differentiated value propositions, messaging, and positioning for the higher education market. Translate customer insights and market research into clear narratives and education-specific use cases. Identify new growth opportunities through market trends, competitive dynamics, and emerging technologies (including AI). This could include new offerings, new pricing, product and distribution partnerships, new geographies, etc. Partner cross-functionally with Product, Sales, and GTM teams to ensure messaging is effectively brought to market. Develop high-impact content (presentations, white papers, case studies) that clearly communicate customer value. What you'll need to succeed 15 years of experience in product marketing, strategy, or related roles within enterprise software/SaaS, IT, or EdTech. Deep expertise in messaging, positioning, and value-based storytelling, with a track record of influencing how products are understood and adopted in the market. Strong understanding of the education landscape, including institutional priorities, customer groups (faculty, IT, administration), and decision-making dynamics. Proven ability to translate customer and market insights into differentiated strategy, driving clarity in value propositions and identifying new growth opportunities. Experience working in matrixed, cross-functional environments, influencing Product, Sales, and Marketing without direct ownership of GTM execution. Demonstrated success leading and developing high-performing teams. Committed to raising the quality and impact of product marketing. Has in-depth knowledge of Enterprise and Channel marketing challenges and strategies. Strong analytical and critical thinking skills, with a data-driven approach to decision-making and prioritization. Excellent communication and executive storytelling skills, with the ability to engage and influence senior stakeholders. Postgraduate degree in Marketing, Business, or related field, or equivalent experience; MBA preferred. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At ... (truncated, view full listing at source)