Sr Product Manager, Marketing Events, Technology and Experience

Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place. Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes. Job Summary As the Sr. Product Manager, Marketing Events, Technology and Experience, you will be the engine room of our global event ecosystem. You aren't just an event technologist; you are a builder of scalable systems and a driver of digital excellence. Sitting at the intersection of world-class event experience and technical execution, you will be responsible for ensuring our event organization is data-driven, operationally seamless, and optimized for long-term ROI. Key Responsibilities Orchestrate the event technology stack and its deep integration into the broader marketing automation and CRM ecosystem. Define and scale the end-to-end process for event data, moving from manual capture to standardized, automated production. Lead the on-demand events strategy on the main website (.com), ensuring event content is transformed into evergreen assets that drive continuous pipeline. Build and own the lifecycle of lead capture to CRM, ensuring high-fidelity lead flow and immediate sales visibility. Partner with Marketing Operations and Demand Generation to ensure disciplined data integrity and measurable attribution across all event tiers. Implement standardized program management frameworks for event technology rollouts, ensuring minimal business disruption during global deployments. Proactively identify and mitigate technical risks or data gaps within the event funnel, providing executive visibility into performance blockers. Design the curriculum and workflows required to scale digital literacy regarding event technology across the global marketing team. Audit and Re-engineer the existing event technology landscape and lead flows, identifying friction points and technical debt to drive systematic optimization and peak operational performance. Architect and Optimize the end-to-end digital experience across event apps and web properties, ensuring a frictionless attendee journey that bridges the gap between physical engagement and digital intelligence. Qualifications Required Qualifications 10 years of experience in Marketing Operations, Event Technology, or Product Management, preferably within a high-growth enterprise software environment. Mastery of the MarTech stack, including expert-level proficiency in event platforms (e.g., Cvent, RainFocus) and CRM systems (Salesforce). Comprehensive understanding of lead flow automation, data architecture, and the complexities of global B2B demand generation. Proven capability to lead large-scale technical transformations with a strong bias toward iterative, data-backed processes. Ability to build deep relationships and influence senior stakeholders across GTM teams without direct authority. Absolute integrity when handling sensitive performance data and organizational budgets. ... (truncated, view full listing at source)