Director of Video, T Brand Studio International

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. We are looking for a Creative Video Lead who is a collaborative team player that can come to the table with video ideas, concepts, direction, production skills, and some editing experience. This is a leading role in our T Brand Studio International team, the branded content team within New York Times Advertising. The role will provide industry leading creative ideas and strategy for advertisers seeking original video storytelling content. The international advertising department is looking to grow our branded content video capabilities for global clients, which means that we are looking for someone experienced who can take the essence of journalistic storytelling and bring it to life in both short-form and long-form branded video content, responding to client briefs and proactively pitching clients new collaboration ideas. Embodying the core principles of The New York Times newsroom, this video lead on T Brand Studio will be based in London in the international advertising department, but will work closely with international colleagues in Paris and Singapore. This person will oversee and execute the development of video-led collaborations with brands across all New York Times (Advertising) products and channels. This is an audience of 12M+ subscribers and 50-100 million+ people accessing content every week, so advertising ideas and execution must be remarkable, inspiring, and effective. This role will report to the Managing Director of T Brand Studio International based in London, aiming to scale our video creative capabilities, pitching new video creative programs, turning branded podcasts into video shows, building-up our international video vendor network, and executing both short-form and long-form video projects. While this role has no direct people management responsibilities, this role will be integral to building our capabilities and helping T Brand Studio International deliver imaginative, inspired, and meaningful stories for brands to help make their mark on the world. Main responsibilities: Lead the creative vision and execution of high-impact video storytelling for T Brand Studio International across all NYT properties (News, Games, Cooking, Wirecutter, The Athletic) and social platforms. Oversee the entire lifecycle of video projects, from brainstorming concepts and creating storyboards to final delivery of video assets, ensuring all ideas align with the client’s goals and T Brand Studio’s storytelling commitments. In a senior role, work alongside the Ad Sales team and Strategists to respond to client briefs, understanding brand challenges, budgets, timelines, and goals. Also the Creative Director, Strategy Director, Editorial Director, and Director of Program Management, and their teams. Develop video storytelling ideas for on-site and on social media promotion, in a variety of creative formats and styles. Work with T Brand creative teams to turn podcasts into video shows. Upskill the creative team on best practices in video craft and video storytelling. Share technical advice and direction and advise them on production needs, equipment, studio rentals, sound, lighting, and editing. Lead the development of video assets that can be used in ad units and long-form article content including b-roll and looping-videos, which are necessary for the design and editorial teams to use in their Paid Posts. Work with the Program Management team on the production of all video content, enlisting ... (truncated, view full listing at source)