Brand Marketing Manager

Since 2015, Mejuri has reimagined what fine jewelry can be in a modern world—shifting it from a traditional gift to to a personal choice rooted in self-expression. Founded by third-generation jeweller Noura Sakkijha, the brand was built on a simple idea: fine jewelry shouldn’t require a special occasion, and it should never come with guilt. It’s about celebrating yourself—your style, your life, your everyday. Mejuri meets customers where they are—online, in app, and through a growing global retail footprint of 58+ stores worldwide. Mejuri is also deeply committed to doing things the right way, with responsible sourcing, sustainable practices, and philanthropic initiatives that reflect our values and long-term vision. Brand Marketing Manager Job Overview In this role, you will lead the development of a comprehensive brand and partnership strategy, translating business goals into integrated, insight-led plans that align teams, campaigns, and initiatives end-to-end. Acting as both a strategic lead and creative partner, you will build and manage key relationships, guide the creation of distinctive, culturally relevant campaigns across channels, and champion empathetic, customer-centric experiences at every touchpoint. You will leverage deep cultural awareness and audience understanding to identify opportunities, challenge thinking, and drive innovation, while using data and performance insights to continuously optimize impact and inform decision-making The ideal candidate is a creatively minded, culturally connected brand builder who brings both strategic rigour and entrepreneurial energy to their work. They will support the development and execution of the brand across key global markets, acting as the strategic backbone across creative output, through-the-line activity, brand storytelling, and social-first campaigns. With a clear point of view, they connect audience insight and cultural relevance to tangible business impact, while fostering an environment that encourages creative discussion, idea generation, and proactive new partnership opportunities. What you'll do Strategy Identification Own and evolve a comprehensive partnership and brand strategy aligned to business goals. Build integrated plans across programmes and initiatives, connecting priorities, managing dependencies, and driving critical trade-offs to maximize regional and global impact. Integrated Planning Strategic Leadership Lead and refine the integrated marketing plan, ensuring alignment across teams, campaigns, and brand activity. Bring strategic rigour, commercial acumen, and customer-centric thinking across all projects. Drive end-to-end strategic work—from problem framing and analysis to insight development and actionable recommendations. Relationship Management Serve as the brand lead, building long-term, value-driven relationships. Act as a strategic sparring partner, constructively challenging stakeholders to elevate thinking and improve outcomes while advocating for empathetic, human-centered brand experiences that engage customers at the right moment. Campaign Execution Lead the development and delivery of marketing campaigns across omni, events, and co-branded content. Guide creative teams to craft beautiful, impactful work, pushing both creative and strategic boundaries to ensure output is distinctive, culturally relevant, and aligned with brand ambition. Performance Analysis Insights Assess market trends, identifying emerging threats and opportunities to inform strategic decisions. Deliver clear, insight-driven reporting, presentations, and decision documents, while continuously optimizing work to better meet customer needs and behaviors. Cultural Insight Brand Alignment Stay deeply attuned to cultural trends across fashion, lifestyle, design, beauty, and adjacent spaces. Use this perspective to identify white-space opportunities, evaluate brand fit, and shape partnerships that feel authentic, differentiated, and forward-thinking. ... (truncated, view full listing at source)