Product Marketing Manager

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products. We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact. This position is for an existing vacancy. As a Product Marketing Manager for Measurements , you’ll own the go-to-market strategy for one of Roofr’s most critical product lines. Measurements is both a standalone revenue driver and a key entry point into the Roofr platform—making it a core lever for growth and CRM adoption. What you get to do: You’ll be the dedicated PMM for Measurements—owning how the product is positioned, launched, adopted, and monetized across both standalone and CRM-connected use cases. This role sits at the intersection of Product, Revenue, and Marketing. You’ll lead both strategy and execution, ensuring Measurements continues to scale as a high-performing product line while contributing to overall platform growth. You’re a strong cross-functional operator who understands how to market both transactional products and SaaS workflows. You know how to translate product capabilities into clear value for different audiences, and you’re comfortable owning a product line end-to-end. Here’s what you’ll own: Own positioning and messaging for Measurements across key audiences, including measurement-only users, insurance roofers, and CRM customers Define and execute go-to-market strategies to drive measurement volume, adoption, and revenue growth Lead launches for new Measurement features, packages, and enhancements—from planning through post-launch optimization Partner with Product to influence roadmap priorities based on customer, market, and revenue insights Drive pricing, packaging, and upsell strategies (e.g., Measure+, turnaround times, ESX add-ons) Identify and execute opportunities to convert measurement users into CRM customers Enable Sales and Account Management teams with clear messaging, talk tracks, and supporting assets Support PLG growth by improving onboarding, in-product education, and upgrade paths Partner with Lifecycle and Growth teams to drive activation, repeat usage, and expansion Optimize the measurement → proposal → CRM funnel to improve conversion and retention Monitor performance and use data to continuously improve GTM strategy and outcomes Develop deep expertise in measurement workflows, including insurance use cases and competitive landscape What you bring to the role: 3–5+ years of experience in product marketing in a high-velocity SaaS environment SMB, construction tech industry, or vertical SaaS Experience is a plus! Product Marketing Core Certification is always a nice-to-have Experience managing launches or leading GTM workstreams Experience with common product marketing tools like Pendo, Appcues, Navattic, Hubspot, Figma Strong project management and stakeholder alignment skills A portfolio of work: sales assets, onboarding flows, adoption campaigns, etc. Bonus: experience supporting both PLG and sales-led motions Compensation Range: $100,000.00 - $120,000.00 CAD Our compensation ranges are built using multiple market benchmarks and reflect both the scope of the role and current market data. While many hires fall within the beginning to ... (truncated, view full listing at source)