Senior Analyst, Services B2B Marketing Operations

Our Purpose Mastercard powers economies and empowers people in 200 countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Senior Analyst, Services B2B Marketing Operations Mastercard powers economies and connects people in over 200 countries and territories, helping build a more inclusive and sustainable future. We make digital payments secure, seamless, and accessible, leveraging technology, innovation, and partnerships to create products and services that unlock potential for businesses, governments, and individuals alike. Our Decency Quotient (DQ) is at the heart of everything we do—driving a culture that values doing well by doing good. The Services Marketing Operations is the core enabler for the entire Services Marketing team. Our focus? Driving scalable campaign execution, operational excellence, and continuous improvement. As we expand, we’re looking for a data-driven and detail-oriented Senior Analyst, B2B Marketing to join our global team. This role is critical in ensuring seamless execution of marketing campaigns, accurate and timely lead data management, and actionable performance reporting. You will play a hands-on role working across systems like marketing automation platforms, CRM, and other MarTech tools to support campaign operations and improve marketing efficiency. If you love B2B marketing, thrive in a fast-paced, collaborative environment, AND are obsessed with marketing data, this role is for you. Role Overview This role is at the intersection of strategy, execution and measurement, blending campaign execution and performance management to provide data driven marketing insights. Reporting to the Director of Marketing Operations within the Services Marketing Operations & Digital team, you’ll be part of a growing team of savvy B2B marketers and work closely with cross-functional teams across the business. The Role: CAMPAIGN EXECUTION & SUPPORT • Collaborate with global demand generation, field marketing, and product marketing, partner marketing, and digital teams to support cross-channel campaign setup and execution in various marketing automation platforms. • Build, test, and deploy emails, landing pages, forms, and trigger-based workflows according to campaign briefs and timelines. • Ensure campaign assets are QA’d and comply with brand, meet Mastercard’s high quality standards and meet data privacy requirements. • Keep Mastercard Services on the cutting edge of B2B marketing, bringing fresh ideas and innovative approaches to the table. LEAD MANAGEMENT & DATA OPERATIONS • Perform lead list uploads and data imports into marketing automation and CRM platforms with a strong focus on data cleanliness, deduplication, and segmentation. • Monitor lead flow between marketing systems and CRM (e.g., Salesforce), ensuring proper attribution, link tracking, lead source tracking, and funnel progression. • Assist in managing lead scoring, routing logic, and lifecycle status updates. REPORTING & ANALYTICS • Develop and maintain campaign performance dashboards and reports (e.g., email performance, lead generation, MQL pipeline contribution). • Analyze and share insights on campaign ROI, conversion rates, and funnel performance to inform marketing strategy. • Support A/B testing and performance optimization initiatives. MARTECH TOOLS & PROCESS OPTIMIZATION • Act as a power user of key MarTech platforms (e.g., Salesforce Marketing Cloud, Salesforce, Tableau, or similar) • Maintain documentation of marketing operations processes and system configurations. • Identify and implement improvements to workflows, integratio ... (truncated, view full listing at source)