Marketing Program Manager

Marketing Program Manager ONWARDS TOGETHER! Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters. Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running. Location: 4 on-site days a week in Sunnyvale, CA Headquarters. OUR TEAM'S VISION: Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware. Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success! We are looking for a senior Marketing Program Manager to drive strategic growth and enterprise adoption of Illumio Segmentation. In this role, you will lead high-impact Account Based Marketing (ABM) programs and orchestrate sophisticated, cross-functional demand generation motions that span enterprise accounts, product-led growth, and field sales alignment. You will operate as a senior individual contributor — setting strategic direction, mentoring peers, and owning outcomes end-to-end. YOUR IMPACT: Account Based Marketing - Own the end-to-end strategy and execution of ABM programs targeting high-value enterprise accounts for Illumio Segmentation, driving pipeline from first touch through close. - Build and manage tiered ABM programs (1:1, 1:few, 1:many) across named accounts in financial services, healthcare, and critical infrastructure verticals. - Partner with Sales, SDRs, and Revenue Operations to align on target account lists, account scoring, and coordinated outreach cadences. - Develop personalized, account-specific content and campaign plays in collaboration with Product Marketing, including executive briefs, segmentation value assessments, and ROI models. - Orchestrate multi-channel ABM activation across digital advertising, events, direct mail, and executive engagement programs. Demand Generation & Program Leadership - Lead planning, execution, and optimization of integrated demand generation campaigns that drive prospect acquisition, pipeline acceleration, and expansion within the Illumio Segmentation customer base. - Operate as a senior strategic voice in cross-functional planning, setting program priorities and influencing GTM direction in collaboration with Product, PMM, and Sales leadership. - Design and operationalize blended GTM motions that integrate ABM, product-led signals, and field sales efforts into cohesive campaign plays. - Manage full-funnel performance measurement, adjusting investment and execution to hit pipeline and revenue targets. - Oversee budgets, vendor relationships, and agency partnerships with a focus on program efficiency and demonstrable ROI. - Analyze omni-channel performance across digital, ABM platforms, events, and sales-assisted channels to surface optimization opportunities. - Champion a rigorous test-and-learn culture — running structured experiments on messaging, audience segmentation, and channel mix for Illumio Segmentation campaigns. - Provide executive-level reporting on program performance, insights, and strategic recommendations, including quarterly business reviews. - Mentor junior team members and contribute to team playbooks, process improvements, and capability building. Who You Are - Strategic op ... (truncated, view full listing at source)