Partner Business Development Manager, CRM, EMEA North

ServiceNow is seeking a visionary and results-driven  CRM Partner-Focused Business Development Manager  to spearhead the growth of our  CRM and AI-powered customer service solutions  through strategic partnerships. This role is critical to unlocking the market opportunity for  ServiceNow CRM , powered by  Now Assist , by enabling partners to build differentiated offerings, scale rapidly, and deliver exceptional customer outcomes. You will be responsible for shaping and executing the partner strategy for CRM, driving pipeline, building partner capability, and fostering innovation across the ecosystem. Key Responsibilities: Partner Strategy & Ecosystem Development Define and execute a partner-led growth strategy for ServiceNow CRM, with AI as a core differentiator. Identify and onboard CRM-specialized partners with the potential to scale and innovate. Pipeline & Market Expansion Drive partner-sourced pipeline for CRM and AI-powered customer workflows. Collaborate with sales, marketing, and partner teams to launch joint GTM initiatives and campaigns. AI-Driven CRM Expertise Build AI capability within CRM-focused partners, enabling them to deliver intelligent customer engagement solutions. Promote adoption of Now Assist for CRM use cases such as case summarization, intelligent routing, and virtual agent enhancements. Customer Success Through Partners Ensure partners are delivering measurable business outcomes for customers using ServiceNow CRM and AI. Track success metrics and support high-impact deployments. Innovation & Scalable Models Develop new engagement models and monetization strategies to help partners scale CRM offerings faster. Pilot co-innovation programs that showcase the power of ServiceNow CRM + AI. Measures of Success: Growth in  partner-sourced CRM pipeline Increase in  CRM and AI-enabled partner capabilities Documented  customer success stories  in CRM transformation Launch and adoption of  new scalable CRM partner programs To be successful in this role you have: Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry. Proven experience in  CRM business development , preferably in enterprise SaaS or platform ecosystems. Strong understanding of  CRM technologies , customer experience trends, and AI applications. Strategic thinker with a track record of building and scaling partner ecosystems. Excellent communication, collaboration, and stakeholder management skills. Experience working cross-functionally with product, sales, marketing, and partner teams. Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the appl ... (truncated, view full listing at source)