Performance Marketing Architecture & Strategy Lead

Performance Marketing Architecture & Strategy Lead ABOUT FRESHPAINT: Healthcare is a $4+ trillion industry in the U.S. alone, and it’s undergoing a rapid digital transformation. Hospitals, digital health companies, and life sciences organizations rely on analytics and advertising tools to reach patients, measure performance, and grow. But those tools weren’t built for regulated healthcare data. That creates real compliance risk and forces teams to choose between growth and privacy. FRESHPAINT ELIMINATES THAT TRADE-OFF. We’re a privacy-first data platform that helps healthcare organizations use modern marketing and analytics tools without exposing protected health information (PHI). Freshpaint sits between a company’s website or app and the third-party tools they use, automatically detecting and controlling sensitive data before it’s shared. In short: we let healthcare teams move fast, safely. BACKED BY TOP INVESTORS Freshpaint is backed by some of the most respected names in technology, including: - Y Combinator (OpenAI, Stripe, Airbnb, Coinbase, DoorDash) - Intel Capital (Broadcom, Astera Labs, VMware, RedHat, MongoDB) We’ve raised tens of millions of dollars in funding to build the privacy infrastructure layer for healthcare’s digital future. WHO WE’RE LOOKING FOR We are seeking a Growth Architect—a rare technical-strategic leader who possesses a deep, intuitive grasp of the physics of the modern ad stack. You have lived through the degradation of client-side tracking and have built a career by establishing signal resilience in its place. You deeply understand the mechanics of how Meta and Google’s bidding models ingest data. You have helped drive data-driven omni-channel strategies for customers that extend across search, CTV, and social. You can diagnose whether a performance dip is a creative failure or a signal-loss issue and you know exactly how to leverage server-side infrastructure like CAPI and Enhanced Conversions to reclaim an algorithmic advantage. You are an expert at navigating the intersection of data privacy and marketing efficacy, viewing HIPAA and ITP/ATT constraints as design inputs rather than roadblocks. You are an economic realist and maintain healthy skepticism of platform-reported vanity metrics. You ground your strategy in incrementality, media mix modeling, and measurable downstream business impact. This role requires a high-leverage auditor and strategist mindset—someone who can step into a high-spend environment, quickly identify the opportunities for improvement, and then explain the why in order to build the buy-in that leads to execution. Finally, you are a Product-Minded Operator. You solve a marketing performance problem once, and then look for the repeatable pattern that can be productized. You have the technical fluency to collaborate with engineers on data schemas and the strategic presence to advise a CMO on multi-million dollar budget reallocations. You think in systems, execute with surgical precision, and possess a "Be the CEO" mentality that drives you to constantly refine the platform to ensure every customer dollar is optimized for maximum impact. WHAT YOU’LL BE DOING At Freshpaint, we’re building the first performance platform that empowers healthcare marketers to drive measurable results from digital advertising without compromising privacy. As regulations evolve and data access grows more complex, Freshpaint will help marketers move beyond compliance toward outcomes, using AI-powered data decisions to unlock new levels of ROI. As the Performance Marketing Strategy Lead you’ll help our customers leverage Freshpaint to drive measurable growth while navigating the complexities of healthcare marketing. This role sits at the intersection of customers, their agencies, and our product. You’ll work directly with leading healthcare marketers to help them improve acquisition, optimize performance, and get more impact from every dollar they spend while maintaining a privac ... (truncated, view full listing at source)