Campaign Director, CIO Persona

Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too. About the Team The Campaigns Center of Excellence (CCOE) leads Workday’s global campaign strategy—driving a consistent, integrated approach across regions, channels, and buyer personas. We translate Workday’s product strategy into scalable, full-funnel campaigns that build brand, drive demand, and accelerate growth. We move boldly to differentiate Workday in the market—bringing our full suite of applications, platform, and AI capabilities together into cohesive, multichannel campaigns that show up with clarity and impact. About the Role The Campaign Director, CIO Persona is responsible for defining and driving Workday’s global go-to-market campaign for the enterprise IT buyer, positioning Workday as the enterprise AI platform and superintelligence for work across all touchpoints. This role sits at the center of one of Workday’s most critical transformations: shaping how the market understands the convergence of platform, applications, AI, and agents into a single, cohesive story. The Campaign Director will translate complex technology—including Workday’s platform, Finance and HR solutions, AI foundation, and agentic capabilities—into clear, compelling, and differentiated narratives that drive market leadership and demand. This is a senior-level individual contributor role with enterprise impact. You operate as a player-coach through influence: leading the CIO campaign strategy while guiding cross-functional teams across Product Marketing, Brand, Creative, Digital, and Regional teams to ensure a unified, multichannel story is brought to market with precision and scale. Key Responsibilities: Campaign Strategy and Category Leadership Define and shape the global integrated CIO campaign plan, positioning Workday as the definitive leader in enterprise AI. Translate a complex matrix of technologies—platform, applications, AI infrastructure, and agentic capabilities—into a single, cohesive market story. Partner with Solutions Marketing, Product Marketing, and Creative to develop messaging hierarchies, campaign themes, and aligned creative that simplify complexity and differentiate Workday in a crowded AI landscape. Ensure the narrative connects innovation to tangible CIO outcomes (e.g., governance, security, developer velocity, and enterprise-wide orchestration). Cross-Functional Leadership, Coordination & Execution Orchestrate a globally aligned, multichannel GTM approach across digital, content, field, and partner channels—ensuring a seamless, connected customer experience. Lead campaign enablement so teams understand what to say, how to say it, and when it shows up in the market—supported by clear messaging, guidance, and toolkits. Act as the strategic hub across Marketing, aligning Product Marketing, Brand, Creative, Digital, Field, and Regional teams to a unified plan ... (truncated, view full listing at source)