Senior Market Research Specialist

Adobe is a place where exceptional people work –  don’t  just take our word for it, our employees have recently voted us and Adobe Japan has been ranked  13 th, for Great Place to Work. We’re  proud to  offer market  competitive employee benefits designed to suit you and your lifestyle. Some of the great benefits include health insurance, global days off, wellness fund, parental leave, access to our Employee Stock Purchase Program and programs designed to help you continue to build your career. To learn more, please visit  https://benefits.adobe.com/jp We also proudly  empower our employees to get involved with corporate social responsibility and offer a broad range of opportunities to enable you to make a bigger impact through philanthropy, employee, and community engagement . We know that people are the differentiator in our business, and  that's  why we want to meet you! About the role The Market Research Specialist in JP drives understanding of Adobe’s customers, their needs and motivations, and their relationship with our products and brands by consolidating qualitative and quantitative data across marketing research, social listening, desk research, and other various resources. The person will be a center of market intelligence to provide human insights that lead entire JP marketing to successful marketing strategies, campaigns, and optimizations. We’re looking for someone with passion to work on some of the most valuable brands in tech. Someone who can think strategically, drive a research agenda, advance a point of view, and support it with data. Influence senior leaders in global marketing and our business units. What you’ll do Consolidate and transform various types of data and information (qualitative/quantitative) into insights regarding our current and future customers. Make these insights concrete by determining implications for strategies and plans. Convey insights and strategic implications clearly as a story that is visually compelling. Move our partners in business from insight into action. Actively influence our partners to embrace customer insight in strategy development Engage with product, campaign and brand strategy and business leaders to bring research insight to critical questions about drivers of business growth. Drive an insight agenda that helps build Adobe’s and products brand relevance as we expand to newer businesses and audiences. Develop a research roadmap and proactively communicate your agenda, building alignment and seeking input from colleagues. Work with internal partners and external research vendors to implement this agenda. Apply your expertise to guide the choice of research methods used. Innovate in the way we conduct research. Smartly balance simplicity and sophistication. What you need to succeed At least 7 years of experience in consumer research and insights using a broad mix of qualitative and quantitative research methods, including secondary research (e.g., social listening and desk research). Able to partner effectively with external vendors on study build, methodology, and analysis. Native level Japanese and business level English skills Growth mindset: always seeking to deepen your understanding of Adobe, and to develop your skills as insights professional. Experience with applying research to influence high-level marketing strategy. Able to connect the dots between different sources of information, and apply both logic and intuition to infer strategic implications. Not always depending on a vendor. Able to write a questionnaire, interview a customer, or investigate a survey dataset and arrive at conclusions. You should be already familiar with analytics tools like Q, SPSS, Python; or at least be willing to learn to use them. Strong analytical skills, i.e. good intuition with numbers, facility with qualitative data, and the ability to process both to arrive at a coherent and credible narrative about customers. Self-starter, motivated to collaborate wi ... (truncated, view full listing at source)