SEM UA Manager

About the role We’re looking for a data-driven SEM specialist to drive user acquisition across Navan’s travel and expense products. You’ll be a key member of the Growth team, contributing to our search-first strategy across Google, Bing, and emerging LLM-based channels to capture high-intent demand, with a focus on scalable structure, smart automation, and full-funnel impact. What you’ll do Search-first growth Drive end-to-end planning and optimization of SEM campaigns across Google, Bing, Apple and LLM-driven surfaces Build and maintain scalable keyword and account architecture across multiple products, go-to-market motions (PLG, SLG), and regions Align SEM execution with business priorities and revenue goals Localize strategy and messaging while maintaining a coherent global structure Test new markets, formats, and betas to unlock incremental growth Automation, testing, and analytics Run a structured testing roadmap across keywords, audiences, and landing experiences Analyze performance across the full funnel and surface clear, actionable insights Partner with Analytics and Web/CRO teams to improve conversion rates and ROI AI first approach - using and researching AI tools features to drive performance and improve day2day efficiency What we’re looking for 3-4 years of hands-on SEM experience managing meaningful Google and Bing budgets, ideally in B2B SaaS Power user of Google Ads (and ideally Google Ads Editor) Experience running and scaling campaigns across multiple countries/regions Highly analytical, comfortable with performance data, dashboards, and funnel metrics Experience with automated bidding and AI-driven tools