Chief Marketing Officer

About CharterUP. CharterUP is transforming the $450+ billion group transportation and mobility market with an AI native platform that powers modern charter, shuttle, and emerging autonomous vehicle operations. Trusted by many Fortune 500 companies, CharterUP connects enterprises, institutions, and event organizers to thousands of bus operators nationwide, while increasingly serving as the operating system for large scale shuttle and transit programs across airports, campuses, industrial sites, and major events. Through real time availability, transparent pricing, intelligent routing, and AI driven dispatch and optimization, CharterUP replaces a fragmented and opaque industry with automation, accountability, and scale. Why Join Us Innovative Impact: Be part of the team that's revolutionizing group travel, setting new standards in an industry overdue for change. Growth Opportunities: As a hyper growth company and one of the fastest-growing companies recognized by Inc., there’s no better time to join our dynamic, growth-stage organization. Driven Team: Collaborate with some of the most driven minds in tech, all while working in a remote-first environment with a tech hub in Austin, TX. Funding and Stability: Our $60 million Series A funding was just the start—we’re poised for even greater expansion, and you can be part of this exciting journey. CharterUp has achieved this growth profitability and efficiently, ensuring long-term stability. About the Role Title: Chief Marketing Officer Reports to: CEO Location: Remote (Austin, TX preferred) CharterUP is hiring a senior operating role with direct responsibility for CharterUP’s marketing performance. The CMO will own the company’s marketing strategy and execution end to end, with accountability for demand generation, customer growth, and marketing efficiency. The role partners closely with executive leadership across Sales, Product, and Finance to ensure marketing is aligned to business outcomes and operating as a cohesive system. This is not a rebuild. The foundation is in place. The focus is on integration, discipline, and scaling what works. What You’ll Do Own the Growth System Build and operate a unified, end-to-end marketing engine that drives efficient acquisition, repeat usage, and measurable revenue Establish clear operating rhythms, forecasting, and performance visibility across all marketing channels Ensure marketing is tightly aligned to company-level growth, pipeline, and revenue goals Lead Demand Generation Performance Marketing Own acquisition strategy and performance across paid channels Allocate capital with discipline and ensure spend translates into measurable business outcomes Drive continuous optimization across the funnel, from traffic to conversion Build Retention Lifecycle as a Revenue Lever Develop lifecycle and CRM strategies that increase engagement, repeat bookings, and customer lifetime value Turn customer data into actionable segmentation and predictable revenue programs Drive Product Marketing Go-to-Market Define positioning, messaging, and go-to-market strategy across CharterUP’s platform and emerging offerings Ensure product innovation translates into adoption, revenue, and effective sales enablement Shape Brand Market Positioning Evolve CharterUP’s brand to reflect its position as a technology-driven platform, not just a marketplace Build consistent, differentiated narratives across customer segments and channels Oversee Organic Growth Authority Maintain and strengthen organic channels as a durable source of demand Ensure long-term authority, consistency, and performance across markets Lead Cross-Functional Alignment Partner closely with Sales, Product, Finance, and RevOps to align strategy, execution, and measurement Act as a core operator within the executive team, contributing to broader company decisions Build and Lead the Organization Lead, develop, and scale a high-performing marketing team Drive accounta ... (truncated, view full listing at source)