Sr. Global Industry Strategist

The Opportunity Adobe’s Global Industry Strategy Team (GIST) develops and implements strategies that enhance Adobe’s competitive position and market share across industries. Using a cross-industry and global perspective, the team shapes the market through forward-looking thought leadership and close collaboration with Marketing and Sales to deliver the voice of each industry we support. Within GIST, the Center of Excellence (COE) is redefining how Adobe scales its industry expertise to improve outcomes for both customers and our field organization. The COE’s mission is simple: enhance Adobe’s Industry Strategy discipline by building the systems, partnerships, and programs that amplify impact across the globe. We provide strategy, orchestration, and innovative, AI-first solutions that enable GIST’s consistent excellence at scale across field enablement, marketing, and thought leadership. As a Senior Global Industry Strategist, you will design and operationalize these frameworks, codifying best practices into repeatable playbooks, and drive key priorities across Marketing, Thought Leadership, and Industry Intelligence. You will balance strategic thinking with strong program management and execution to scale Adobe’s impact worldwide. Key Responsibilities Cross Industry Playbooks Own development and activation of select cross-industry playbooks, distilling complex topics and data sets into compelling narratives and digestible materials that meaningfully impact sales cycles Lead cross-functional working groups to activate subject matter experts across Product Marketing, Technical Pre-sales, and other internal and regional teams to drive targeted inputs and deliverable alignment Define and articulate Adobe’s point of view on complex, multi-solution topics, translating technical and organizational complexity into clear operating models, narratives, and practical guidance for sales and delivery teams Drive a structured, end-to-end development process from framing and evidence gathering through build, validation, and activation, ensuring rigor, clarity, and timely delivery without direct authority Partner with Enablement to drive adoption and ensure the field derives value from playbooks, measuring usage and impact Bill of Materials Own the annual Industry Bill of Materials (BOM) refresh, driving end-to-end execution and launch across industries, regions, and cross-functional teams Align across Digital Strategy Group, Enablement, and PMM to prioritize and sequence BOM development based on field demand, pipeline needs, and strategic focus areas Evaluate effectiveness and usage of current BOM assets, building a data-driven POV on  where to focus efforts in the coming year’s development lifecycle Drive global launch and activation strategy for the BOM, aligning releases to key enablement moments and equipping the field with clear, concise messaging to support adoption Partner with regional and functional leaders to support targeted localization and in-region adaptation, while maintaining consistency in global narrative and strategic positioning Set and enforce content standards across industries, including templates, review processes, and quality expectations for portfolio plays, POVs, job aids, and use-case assets Field Enablement Drive GIST’s partnership with the Adobe Field Enablement organization, ensuring GIST’s programs and industry expertise reach the field in the most effective way Maximize impact of existing Industry Insiders global communities, creating strategies to drive global engagement and promote peer knowledge sharing Measurement & Reporting Lead the COE’s Measurement workstream, re-envisioning how GIST evaluates impact across industries and regions aligned with a “measure what matters” philosophy Launch pilots to validate new measurement approaches and manage definition of GIST OKRs across industries and workstreams Contribute to the ongoing practice-building of the COE, standing up effective stru ... (truncated, view full listing at source)