Associate Marketing Director, Podcasts

WHO WE ARE The Vox Media Podcast Network is the home to the most influential voices in podcasting, including A Touch More with Sue Bird and Megan Rapinoe, Pivot with Kara Swisher and Scott Galloway, Where Should We Begin? with Esther Perel, Waveform with Marques Brownlee, Pretty Tough with Maria Sharapova and many more award-winning shows across categories. Our Podcast Marketing team is dedicated to the strategic planning and execution of all consumer marketing efforts intended to develop and retain our show’s audiences across audio, video and social, ultimately helping us grow Vox Media’s overall podcast business. As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships. WHAT YOU’LL DO As the Associate Marketing Director for the Vox Media Podcast Network, you’ll lead the launch strategy for new shows, explore new tactics and channels for audience growth, and help improve our marketing processes to make our marketing team more effective. This role blends strategic leadership with hands-on execution, using data, experimentation, and strong creative instincts to create long-term growth. You’ll be accountable for delivering measurable growth, setting clear targets, and building systems that improve performance for our shows over time. You will define how shows launch, how they scale, and how we improve results across the network. You’ll be responsible for leading the launch strategy for priority shows from the ground up: defining target audiences through research and analytics, shaping positioning and visual identity, building multi-channel marketing plans, and setting clear performance benchmarks. You’ll track results closely, provide feedback and best practices to the wider team, and help us improve our process so each launch is smarter and more effective than the last. For established shows, you’ll identify new channels and engagement opportunities, test unconventional tactics, and translate performance insights into practical next steps. This role requires close partnership with show hosts, producers, and teams across Editorial, Communications, and Engagement. You’ll serve as a senior marketing lead who can align stakeholders around clear growth priorities, strengthen cross-promotion across the network, and bring an audience-centered, data-informed perspective to our business. We are especially interested in candidates who have grown YouTube channels or built social-first brands. Network-wide Marketing and Audience Strategy Work with business and revenue teams to ensure our marketing priorities are aligned to business goals and impact Establish new processes to reduce busy work and become more effective, particularly around launching and onboarding new show Develop thoughtful POVs on new audience trends, platform changes, and other risks or opportunities to audience performance Develop and present new ideas and recommendations for growing audience to senior leadership New Show Launches Promotion Process Build repeatable launch processes and improve them over time Create and present launch strategies for new shows joining the network, including defining audience targets, key tactics, and messaging Build and strength relationships with talent and production partners across a range of genres and show types Oversee the design process for new shows, including developing show branding, promotional materials, and other visual assets for new shows Spearhead opportunities for unique and effective internal and external collaborations between relevant shows and editorial brands Expand our toolbox of promotional tools through targeted, measurable experiments with new tactics and channels Wor ... (truncated, view full listing at source)