Director of Website Strategy and UX

Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place. Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes. Job Summary The Director of Web Strategy and UX will be responsible for transforming our global web presence from a collection of pages into a high-performing, user-centric growth engine. You will own the information gateway to Palo Alto Networks. You will sit at the intersection of brand storytelling, technical SEO, and conversion rate optimization. Your goal is to create a seamless, intuitive, and accessible digital experience that guides prospects through the buyer’s journey while maintaining enterprise-grade stability and brand consistency. You will obsess about every word, every design, every image on the website as well as assure the architecture that powers it is state of the art. Key Responsibilities Define and execute the long-term vision for the global corporate website, aligning digital experiences with overall business objectives and GTM strategies. Own the end-to-end user journey, conducting user research, heat mapping, and usability testing to identify friction points and implement intuitive navigation and UI patterns. Lead a rigorous A/B testing and experimentation framework to optimize high-value pages (Home, solutions, Demo) for lead generation and pipeline impact. Own consolidation strategy for subdomains and PANW websites that do not currently live under .com. Own complete website “clean up” strategy to deprecated pages with competing content, have low visit rates and/ or outdated; consolidate product and solutions. Modernize the site’s structure to ensure content discoverability and a logical flow for various personas (from C-suite to technical practitioners). Implement dynamic content and 'segment-aware' experiences using our MarTech stack. Stitch the website journey to the campaign strategy and optimize quality website traffic, interactions and conversions. Establish web standards, components, and design systems that allow regional teams to scale while maintaining global brand integrity. Collaborate with Content and SEO teams to ensure the site is technically sound, mobile-first, and optimized for organic growth, and configure content to dominant GEO referencing. Monitor and improve core web vitals (load speeds, responsiveness) and system uptime, ensuring a premium experience regardless of geography. Oversee relationships with external web development agencies, UX designers, and platform vendors (CMS, hosting, and analytics). Implement AI agents to drive user interaction and collect lead data seamlessly. Define and monitor key website KPIs (conversion rates, bounce rates, time-on-site) and report insights to the executive leadership team. Use Adobe Analytics or Google Analytics 4 to identify trends and pivot strategies based on real-time user behavior. Develop a modular library of reusable componen ... (truncated, view full listing at source)