Digital Marketing Manager (Canada)

The Job This role owns the performance and optimization of Panther’s digital marketing engine. The focus is on driving pipeline through high-performing website experiences, lifecycle marketing, and data-driven campaign execution. This person will lead execution across email, website, paid media, and organic growth (SEO/AEO), while partnering with Marketing Ops and external agencies to continuously improve conversion, engagement, and pipeline generation. The Company Panther makes security teams smarter and faster than attackers. We're building the AI SOC platform that modern security teams need. Our Detection-as-Code approach, cloud-native architecture, and powerful security data lake help teams detect and respond to threats at scale. Security teams at leading companies use Panther to protect their organizations without the overhead and costs of legacy SIEM solutions. Founded by security practitioners who lived the pain of protecting large organizations, we've raised $140M from Coatue, Lightspeed, ICONIQ Growth, Snowflake Ventures, and others. We're a global, remote-first company serving customers worldwide. Our culture is built on flexibility, transparency, and collaboration. We operate by three core values: Create Customer Love, Be an Owner, and Take Care of the Team. We believe diverse perspectives make us better, and that building great security technology should also mean building a rewarding place to work. The Responsibilities Own website performance, including conversion rates, user flows, and landing page optimization Run CRO experiments across pages, forms, and CTAs to improve conversion to pipeline Own organic growth strategy across SEO and AEO, improving visibility in search and AI-driven discovery (LLMs) Partner with product marketing to drive high-intent traffic through search, technical content, and conversion-focused pages Build and scale lifecycle programs in HubSpot (ie. nurtures) Own email strategy and execution, including segmentation, personalization, and performance Partner with the external agency to optimize paid media performance across LinkedIn, Google, and other channels Own reporting across website, email, paid, and organic performance, with clear insights and recommendations Monitor funnel performance and identify opportunities to improve conversion and pipeline Run A/B tests across messaging, creative, and conversion paths to continuously improve result Primary Outcomes Increased website conversion rates and pipeline contribution across both paid and organic channels Scalable, high-performing lifecycle and nurture programs Improved organic visibility across search and AI-driven discovery (SEO/AEO) Clear visibility into funnel performance and marketing impact More efficient and balanced digital demand engine The Requirements 4+ years of experience in B2B digital marketing, with hands-on ownership of website, email, and paid media channels Experience owning website performance and conversion optimization, including CRO experimentation and landing page strategy Strong knowledge of marketing automation (HubSpot preferred) and CRM systems (Salesforce required) Experience building and scaling lifecycle and nurture programs Familiarity with SEO and emerging AEO/AI-driven discovery strategies Analytical mindset with the ability to own reporting across multiple channels and translate data into actionable recommendations Experience managing external agency relationships, particularly for paid media Excellent project management and communication skills We believe in transparency throughout our process — including how we approach AI. We recognize that AI tools can enhance productivity and support high-quality work. Candidates are welcome to use AI tools for assistance when preparing application materials and completing take-home assignments. If AI use is not permitted for a specific assessment, we will indicate that clearly in the instructions. During live interviews, we ask t ... (truncated, view full listing at source)