Principal, Workday Marketplace Marketing Lead

Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too. About the Team The Global Partner Marketing organization drives growth through Workday’s partner ecosystem. We build programs that support pipeline growth, and expand the value customers get from Workday. Workday Marketplace is a critical part of this ecosystem. It connects customers with Workday and partner-built applications and solutions that extend Workday’s platform. As Marketplace continues to grow, marketing plays a key role in driving discovery, adoption, and revenue impact. This role sits within Partner Marketing - working closely with stakeholders and collaborators across the Global Partner Organization, Workday’s Partner Ecosystem and the wider marketing organization including Product Marketing and Digital teams. About the Role As the Workday Marketplace Marketing Lead , you will own the marketing strategy that drives growth, adoption, and impact from the Workday Marketplace. This role blends partner marketing, product marketing, and performance marketing . You will develop programs that increase customer and prospect awareness of Marketplace, customer discovery of Marketplace solutions, generate qualified leads, improve conversion into opportunities, and influence ACV in deals involving partner applications. You will also play a key role in positioning Marketplace within Workday’s broader product narrative, supporting launches of new Marketplace capabilities and ensuring partner solutions are embedded in go-to-market motions. Why This Role Matters: Workday Marketplace is a key driver of platform growth and partner innovation. This role will help scale how customers discover and adopt partner-built solutions, strengthening the Workday ecosystem and increasing the value customers realize from the platform. Key Responsibilities Marketplace Growth Strategy Build overall awareness of Marketplace as a destination for discovery for Workday customers and prospects. Define and lead the marketing strategy to drive Marketplace traffic, lead generation, and pipeline impact.Identify high-value Marketplace solutions and partner categories to prioritize based on customer demand and revenue potential. Develop scalable marketing programs that increase discovery and adoption of partner solutions. Partner Marketing & Co-Marketing Design and execute co-marketing programs with priority partners, including campaigns, events, solution spotlights, and industry plays. Help partners effectively market their Marketplace solutions to Workday customers and prospects. Funnel Performance & Optimization Own the Marketplace marketing funnel from traffic through lead creation, qualification, and conversion into opportunities. Work closely with Digital, Sales, SDRs, and Revenue Operations to optimize lead routing, qualification, and handoffs. Establish and monitor KPIs including traff ... (truncated, view full listing at source)