Marketing Science Analyst II

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the Role We are seeking a Marketing Science Analyst II to join our Marketing Analytics team in Hyderabad. In this role, you will partner with paid media, growth, and cross-functional teams to measure and optimize marketing performance across digital and offline channels. You will play a key role in campaign measurement, attribution, experimentation, and reporting—translating complex data into actionable insights that drive business growth. This position is ideal for a highly analytical professional with hands-on marketing analytics experience who is ready to take ownership of measurement frameworks while collaborating across a global organization. Responsibilities Campaign Measurement Attribution Support the tracking and reporting of campaign performance by compiling relevant KPIs and spend data. Assist in incrementality testing efforts and contribute to A/B test setup and execution for marketing initiatives. Help evaluate performance using MMM inputs, basic channel lift analysis, and cross-channel measurement frameworks. Performance Analytics Optimization Track and report key performance metrics including Signups, CAC, CPFT, and payback periods. Conduct deep-dive analyses to identify performance drivers and optimization opportunities. Assist in maintaining regular campaign reporting across lines of business. Develop and refine audience segments for targeted paid campaigns, leveraging data insights to enhance performance Data Analysis Reporting Write complex SQL queries to analyze large datasets (millions to billions of records). Build and maintain dashboards in Tableau (or similar BI tools) to support stakeholder reporting needs Collaborate with analytics engineering teams to improve data quality, pipelines, and reporting processes. Experimentation Insights Assist in executing the test roadmap aligned with marketing goals. Apply basic statistical methods to evaluate experiments and measure performance impact. Support the translation of findings into clear insights and actionable recommendations. Support MMM modeling efforts within Marketing Science by contributing to data inputs and assisting in the interpretation of model outputs for marketing measurement Cross-Functional Collaboration Work closely with PMUA, GTM, Analytics, and Data Engineering teams to align on KPIs and measurement standards. Maintain documentation and support alignment across teams. Contribute to bi-weekly insights decks and leadership reporting. About You 2+ years of experience in marketing analytics, data analytics, or a related quantitative field. 2+ years of experience writing complex SQL queries and working with large datasets. Experience with marketing attribution, paid media analytics, and performance measurement. Familiarity with marketing tools such as Google Analytics, Braze,Singular, Mixpanel or similar platforms. Strong understanding of: Descriptive statistics Experimental design and A/B testing Key marketing KPIs (CAC, LTV, ROAS, retention) Familiarity with statistical methods and exposure to data science techniques (e.g., regression, experimentation, MMM) in a marketing analytics context. Experience with BI tools such as Tableau, Power BI, or similar. Strong communication skills with the ability to translate complex data into clear, actionable insights. Proven ability to collaborate across cross-functional and global teams. Bachelor’s degree in Statistics, Computer Science, Engineering, or a related quantitative field. ... (truncated, view full listing at source)