GTM Engineer

GTM Engineer ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $300M Series E https://www.baseten.co/blog/announcing-baseten-s-300m-series-e/, backed by investors including BOND, IVP, Spark Capital, Greylock, and Conviction. Join us and help build the platform engineers turn to to ship AI products. THE ROLE The GTM tooling landscape is changing fast and the teams that win are the ones that adapt and iterate the fastest. This role exists to make sure Baseten is one of them. You'll design, build, and ship AI-powered workflows that scale our sales, marketing, and support functions as a competitive advantage. We have a sprawling stack with real redundancy, real gaps, and real opportunity — and we want someone who can walk in, audit what we have, identify what we're missing, and start shipping fast. You know when to reach for Clay and when to build something custom in Claude Code. You think two to three steps ahead on how the thing you're building today fits into the broader systems architecture tomorrow. And you bring a point of view — on our stack, on what we should be building, and on where AI can do something that low-code tooling simply can't. RESPONSIBILITIES - Own the CRM enrichment strategy — design and maintain the data foundation our GTM org runs on, spanning account and contact data quality, enrichment workflows, and data provider orchestration across our stack (Clay, Harmonic, Salesforce, and beyond) - Audit the stack and generate your own backlog — we have a lot of tools, some overlap, and real gaps. Walk in with a point of view, identify what's missing or broken, and prioritize accordingly — without waiting to be handed a roadmap - Ship rep productivity workflows fast — triage asks from the field, identify the low-hanging fruit, and build it. A good week looks like a VP of Sales asking for something Monday and having it live by Wednesday - Know when to go custom — not everything belongs in a point-and-click tool. You're comfortable spinning up bespoke AI-powered solutions in Claude Code or similar when the problem calls for it, and you make that call with judgment, not default - Think in systems, not solutions — every workflow you build has upstream and downstream implications. You anticipate them, design for them, and don't create technical debt that someone else has to unwind six months later - Integrate third-party APIs to sync events and information across disparate systems — ensuring data flows reliably between the tools your team depends on every day - Think long-term about stack consolidation — we have duplication and shadow IT across enrichment, routing, and engagement. Part of this role is helping us build toward a smaller, more intentional stack over time - Document what you build — if people can't find it, understand it, or trust it, it doesn't matter how well it works REQUIREMENTS - 3–5 years of startup experience with a focus on campaign management or integrated marketing. Developer audience a plus. - Demonstrated ability to manage multi-channel campaigns end-to-end with strong project management instincts. - Familiarity with modern marketing tech stacks (HubSpot, Clay, Apollo, etc.). - Strong analytical skills and comfort with campaign metrics and attribution. Excel mandatory. BI tool familiarity mandatory. SQL preferred, or a willingness to learn on the job. - Sharp storytelling instincts — you know how to translate a product narrative into a campaign that lands with a technical audience. - Comfortable working autonomously in high-growth, early-stage environments. - Automation- and AI-native mindset; ability to leverage tools to move fas ... (truncated, view full listing at source)